Ranked in 2 Practice Areas

About

Provided by Chumeng Xu

Greater China Region

Practice Areas

Jessica joined JunHe in 2013 and currently practices at our Beijing office. Jessica worked at CCPIT Patent and Trademark Law Office during 1997-2013 and was the deputy director of the Trademark Division. As a trademark attorney, she has handled thousands of IP cases and has extensive experience in the area of IP litigation, enforcement , prosecution and strategy, and possesses good understanding of Chinese laws relating to trademark, copyright and anti-unfair competition. Jessica’s clients hail from motor manufacturing sectors, hotel, apparel, luxury goods, technology, food and beverages, charity funds and organizations, retail and healthcare companies.

Jessica is adept at handling complicated trademark cases and has successfully assisted clients in obtaining recognition of well-known trademarks by the trademark authorities and the court, including BMW, JEEP, BUICK, Mary Kay, Chimelong, etc. Some of the influential cases she handled were widely reported by a variety of media including CCTV.

Cases handled by Jessica has been ranked as Top 10 IP Cases by the Supreme Court, Top 10 IP Cases by Guangdong High Court, and Top 20 Appeal Cases by the China Trademark Review and Adjudication Board. Some Appeal and Invalidation cases handled by Jessica have been ranked as Representative Cases by China Trademark Association and All China Lawyers Association, while some cases have been selected as Typical IP cases by WIPO, Outstanding Foreign-related IP cases by All China Lawyers Association, or Beijing Lawyers Association.

Jessica has been ranked as Asia’s Leading Trademark Lawyer by Chambers since 2010 and as Tier 1 leading trademark practitioner by World Trademark Review (WTR 1000) in 2011-2024, as Top 15 IP lawyers by ALB in 2015, 2017, 2019 & 2021, as IP star by Managing Intellectual Property in 2015-2024, as Distinguished Practitioner by Asialaw Profiles in 2016-2024, and as Recommended Lawyer by The Legal 500 in 2017-2024. In 2018, Jessica was also ranked as China Top 15 Female Lawyers by ALB.

Jessica is a co-author of “Trademark Laws and Practices throughout the World” (2006), and author of “Pharmaceutical Trademark” (World Trademark Review, 2010), “Trademark Case Law Review in China 2010” (World Trademark Review, 2011), “Chinese Trademark Practice” (Latin Marcasur, 2011), “The International Comparative Legal Guide to Trade Marks 2012—China Chapter” (2012), and “The International Comparative Legal Guide to Trade Marks 2013—China Chapter” (2013).

Career

1997-2013 CCPIT Patent and Trademark Law Offices, trademark attorney and deputy director of international trademark department;

2013—now Junhe LLP, partner and head of trademark team

Professional Memberships

Member of INTA Famous and Well-Known Marks Committee;

All CHINA LAWYERS ASSOCIATION;

Member of Trademark Committee of Beijing Lawyers Association ;

Member of 1000 foreign-related talent pool of Ministry of Justice

Publications

co-author of “Trademark Laws and Practices throughout the World” (2006),

author of “Pharmaceutical Trademark” (World Trademark Review, 2010),

author of “Trademark Case Law Review in China 2010” (World Trademark Review, 2011), author of “Chinese Trademark Practice” (Latin Marcasur, 2011),

author of “The International Comparative Legal Guide to Trade Marks 2012—China Chapter” (2012),

author of “The International Comparative Legal Guide to Trade Marks 2013—China Chapter” (2013).

Personal

Reading, travelling, watching movies, cooking

Chambers Review

Provided by Chambers

Greater China Region

Intellectual Property: Litigation (PRC Firms) - China

4
Band 4
Individual Editorial

Xu Chumeng is regularly sought out by foreign clients for trade mark matters. She has noteworthy expertise in handling prosecution, opposition and invalidation matters. She possesses a strong presence in litigation.

领先律师

徐初萌律师在商标事宜上经常受到外国客户的追捧,也在版权事务中愈加活跃。她在处理有关审查程序、异议和无效的案件方面拥有值得注意的专业知识。她近期在诉讼领域也相当活跃。


Intellectual Property: Non-litigation (PRC Firms) - China

4
Band 4
Individual Editorial

Xu Chumeng is regularly sought out by foreign clients for trade mark matters. She has noteworthy expertise in handling prosecution, opposition and invalidation matters. She possesses a strong presence in litigation.

领先律师

徐初萌律师在商标事宜上经常受到外国客户的追捧,也在版权事务中愈加活跃。她在处理有关审查程序、异议和无效的案件方面拥有值得注意的专业知识。她近期在诉讼领域也相当活跃。

Strengths

Provided by Chambers

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