Amanda M. Roach

Practice Areas

Advertising, Media & Communications

Anti-Counterfeiting and Grey Market Goods

Brand Development, Management & Enforcement

Copyright Management, Licensing, and Enforcement

Start-Up and Entrepreneur Practice

Trademark Prosecution, Licensing, & Enforcement

Intellectual Property & Technology

Career

Amanda strategically advises clients in a variety of intellectual property matters, including brand selection, portfolio strategy, trademark application prosecution, brand enforcement and defense, due diligence, anti-counterfeiting measures, and trademark maintenance. She has extensive experience working on the trademark lifecycle with companies in more than 140 countries.

Amanda has a reputation for building strong relationships with clients and using creative thinking to achieve their business goals. She recognizes how the needs of a Fortune 100 company are different from a start-up or non-profit and tailors her counsel to reflect appropriate strategies for each. During her career, Amanda has worked with clients in a variety of industries including food, beverage, dietary supplements, cosmetics, personal care, e-commerce, pharmaceuticals, medical equipment, water reclamation, oil and gas, household goods and fixtures, employment, and entertainment.

Professional Memberships

International Trademark Association (Leadership Committee, 2020-2021, 2023-present); National Association of Women Business Owners (Member, 2023-present); Chicago Women in Intellectual Property (Member, 2022-present)

Education