Brazil: Contentious
Practice Areas
Intellectual Property, Technology and Innovation
International Trade
Data Protection and Cybersecurity
Career
Luiza focuses her practice on transactions involving intellectual property and technology assets, including trademarks, patents, industrial designs, software, and copyrights. She is also active in matters of confidentiality, unfair competition, advertising, innovation, and the resolution of judicial, administrative, and arbitral disputes in these areas.
Her experience further includes advising on international trade and data protection, delivering strategic and tailored legal solutions to both domestic and international clients. Luiza is recognized for her versatility and her ability to deeply understand clients’ challenges, consistently providing clear, objective solutions and conceptualizing key procedures for each matter. She is known for always putting the client’s interests first, being easily accessible, and supplying all necessary information for technical analysis. Beyond her technical practice, Luiza is actively involved in initiatives aimed at empowering women in the legal sector and contributes to discussions on female leadership both nationally and internationally, standing out as a reference in diversity and inclusion within the legal market.
Professional Memberships
• Diversity and Inclusion Officer of the Intellectual Property and Entertainment Law Committee of the International Bar Association (IBA)
• Chairman of the Trademark Committee at the International Bar Association (IBA)
• Sectional representative of Minas Gerais at the Brazilian Association of Intellectual Property (ABPI)
• Member of the Intellectual Property Commission of the Brazilian Bar Association, Chapter of Minas Gerais
• Panel of Mediators and Arbitrators of the ABPI Digital Law Dispute Resolution Chamber (CDD-ABPI)
• Panel of Mediators of the ABPI Chamber of Mediation (CMed-ABPI)
• Panel of Arbitrators of the ABPI Arbitration Chamber (CArb-ABPI)
• Expert Panel of the Domain Name Dispute Resolution Chamber of the Brazilian Association of Intellectual Property (CASD-ND)
• Member of CULS – Cambridge University Law Society
• IP Female Member
• Member of St. Catharine's College Law Society
• Member of Women Inside Trade
Personal
• LL.M. in Commercial Law, with emphasis in Intellectual Property from the University of Cambridge (United Kingdom)
• Specialization in Intellectual Property from the World Intellectual Property Organization (WIPO, Switzerland) and the University of South Africa (South Africa)
• Specialization in Negotiation and Mediation from the London School of Economics and Political Science (United Kingdom)
• EXIN Certified in Privacy and Data Protection – PDPF and Information Security based on ISO/IEC 27002
• MBA in Management in Foreign Trade from Universidade Cândido Mendes
• LL.B. from Universidade Federal de Minas Gerais
Languages Spoken
Portuguese, English and Spanish
