Jenni Rutter

Jenni is a partner of Dentons Intellectual Property team. She has over 25 years’ experience working with some of the world’s largest IP owners in the United Kingdom and New Zealand to develop, protect and commercialise their valuable IP assets.

Jenni advises clients on a broad range of IP issues including trade marks and designs, anti-counterfeiting, copyright, advertising and fair trading, patents, domain names, passing off and confidential information. She advises a wide range of New Zealand companies on developing and establishing their IP overseas and taking their products and services to the world.

Jenni is a seasoned litigator and an experienced advocate, appearing regularly in high profile IP disputes heard before the New Zealand Courts and at the IP office. In recent years she has been involved in cases that have been high profile, set precedents and resulted in changes to IP law for businesses.

Jenni is also a brand development expert and anti-counterfeiting specialist, managing the New Zealand trade mark portfolios of a number of the world’s best-known brands across various industries including automotive, food and beverage, technology and banking. Jenni also manages corporate projects and transactions involving the disposal and acquisition of IP rights and complex licensing arrangements across diverse industry areas including pharmaceuticals, food and beverage, and software. Jenni regularly provides strategic advice on the commercialisation of IP, both to established businesses and start up clients.

Member, Intellectual Property Society of Australia and New Zealand, 2011 – present

Member, International Trademark Association, 2002 – present