Jenni Rutter
Asia-Pacific Guide 2025
Band 1 : Intellectual Property
Email address
[email protected]Contact number
64 21 225 9474Share profile
Band 1
About
Provided by Jenni Rutter
Practice Areas
Jenni is a partner and co-leader of Dentons Kensington Swan's Intellectual Property team. She has over 23 years’ experience working with some of the world’s largest IP owners in the United Kingdom and New Zealand to develop, protect and commercialise their valuable IP assets.
Jenni advises on a broad range of IP issues including trade marks and designs, anti-counterfeiting, copyright, advertising and fair trading, patents, domain names, passing off and confidential information. Jenni is a seasoned litigator and an experienced advocate. She appears regularly in high-profile IP disputes heard before the New Zealand Courts and at the IP office.
As a leader in brand development, Jenni manages the New Zealand trade mark portfolios of a number of high-profile global brands across food & beverage, automotive, FMCG, media and technology industries. She also advises New Zealand companies on developing and establishing their IP overseas.
A testament to her expertise, Jenni is recognised in Chambers Asia Pacific, Legal 500, World Trademark Review, and Managing Intellectual Property. Her clients praise her "ability to explain complex strategies and technical details in a way that is easy to understand" and speak highly of her above and beyond commitment to the success of their businesses.
Chambers Review
Asia-Pacific
Jenni Rutter co-leads the practice from Dentons' office in Auckland and acts prominently on contentious and often strategic trade mark and copyright matters.
Strengths
Provided by Chambers
"Jenni is a perfect beacon. She's everything we need to protect our brand."
"Jenni is at the top of her game. She is smart, quick, no-nonsense and understands the tactics of those that try to breach our trade mark or register trade marks in our space."
"Jenni is a perfect beacon. She's everything we need to protect our brand."
"Jenni is at the top of her game. She is smart, quick, no-nonsense and understands the tactics of those that try to breach our trade mark or register trade marks in our space."
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