Somboon Earterasarun

• Intellectual Property

Somboon Earterasarun is a partner in Tilleke & Gibbins’ regional intellectual property (IP) group, handling a diverse range of IP matters across Southeast Asia and beyond. He is an expert in formulating strategies for the successful management of global trademark portfolios as well as employing customized techniques for protecting and enforcing clients’ trademark rights on a global basis. Somboon also specializes in international trademark registration, trademark licensing and commercialization, assignments, copyright recordal, software recordal, and distributorship contracts.

Somboon has long been recognized as one of the region’s leading IP practitioners. He was named one of Asia’s top 40 lawyers under 40 by Thomson Reuters publication Asian Legal Business in 2015 and is consistently ranked as a leading IP lawyer in Southeast Asia by legal directories such as Chambers Asia Pacific (2023-), IAM Patent (2016-), IAM Strategy (2023-), Legal 500 Asia Pacific (2017-), World IP Review (2016-), and World Trademark Review (2015-), among others.

Somboon represents several Thai conglomerates in managing and protecting their trademarks in both domestic and overseas markets, and he also devotes much time to teaching Thai entrepreneurs about the importance of IP rights. Somboon is an active member of the Intellectual Property Association of Thailand (IPAT), the Association of European Trade Mark Owners (MARQUES), the ASEAN Intellectual Property Association (AIPA), and the Asian Patent Attorneys Association (APAA), and is a qualified patent agent certified by Thailand’s Department of Intellectual Property.