Work Highlights
①Legal services related to the production of online variety shows for a leading video platform
JunHe provided legal services for variety shows such as “Creation Camp”, “Let’s Work Together”, “Actors in Position”, “Serious Gagman”, “De Yun Dou Xiao She”, “Magic & Surprise”, “Go Fridge”, “Ladies’ Martial Arts School”, “Instant Electric Music”, “Supernova Games”, “Ultimate Master” and “Son of Tomorrow”. These services included the drafting, revision and negotiation of the co-investment and production contract, the production service contract, the guest artist invitation contract, the contestant participation contract, the acting agent contract and other contracts related to post-production, and the handling of disputes in the course of the contract performance.
②Sino-foreign co-produced film – Earth: One Amazing Day
JunHe, acting on behalf of SMG Pictures, participated in the negotiation of the contract with the BBC and the revision of the co-production agreement and the China distribution agreement. After production had concluded, JunHe advised on the drafting and revision of the theatrical exhibition contracts in China, new media licensing, and licensing for derivatives development.
③Introduction of the information network transmission rights and terrestrial TV broadcasting rights for NBA events by Oriental Pearl (SH. 600637)
Oriental Pearl introduced the information network transmission rights and terrestrial TV broadcasting rights for NBA events from NBA Hong Kong. Due to the complexity of IPTV, OTT and mobile TV operated by Oriental Pearl, the
Chinese and English agreements needed to be drafted and revised according to China’s unique conditions and the client’s technical requirements. JunHe participated in the communication and coordination with Oriental Pearl, the
review and revision of the agreement and facilitated the execution of the agreement and the completion of the transaction.
④SMG Pictures’ acquisition of shares held by a well-known artist and others in Xi’an Jaywalk Media & Entertainment Co., Ltd. (830951)
SMG Pictures acquired Xi’an Jaywalk Media & Entertainment Co., Ltd. (formerly Xi’an Tongda) by share transfer and private placement, which enabled a high-profile artist and her manager to achieve Haining Jaywalk’s backdoor listing through Xi’an Tongda, the shell company. During the transaction, JunHe provided complete legal services to SMG Pictures, including advising on the transaction structure, conducting due diligence on the relevant companies (including in respect to the assets and business transfer arrangements between the relevant companies), and reviewing and revising the transaction documents. We also advised SMG Pictures on various issues, such as reorganization, post-transaction operations, registration and the filing of the share transfer.
⑤The product placement of a well-known cosmetic brand in a popular TV series
A famous cosmetic brand intended to place its products in a TV series. JunHe, acting on behalf of the brand
owner, conducted due diligence on the TV series project and the parties thereto, verified their qualifications, drafted and revised the product placement contract, reviewed the placement plan, and negotiated with the counterparty. After the TV series was shown, JunHe reviewed the compliance of the brand owner’s use of the TV series to advertise its products and brand and whether such use exceeded the scope of the contract and provided suggestions and solutions.
⑥A dispute involving the Muse Dress trademark and unfair competition
JunHe, on behalf of Hunan Happy TaoBao Cultural Communication Co., Ltd., instituted a lawsuit against
several defendants, including Guangdong Blue Flame, in respect to a dispute over the trademark of Muse Dress, a reality TV show, and unfair competition and infringement. JunHe provided full legal services to the
client in the lawsuit, including evidence collection, conclusion of the lawsuit, application for injunction, and participation in the hearings. Particularly, in the hearing for the application for the injunction, JunHe applied PPT
to compare the similarity between Muse Dress and the infringing programs in a detailed way, clearly presenting the facts involved in the case and the grounds for the plaintiff’s claims. Great pressure was placed on the
defendants, which in turn gave the client leverage to negotiate a satisfactory settlement for the client.
⑦A RMB 180 million reputation infringement claim
JunHe represented a famous financial media journal and journalist to defend against a well-known instant noodle enterprise in a reputation infringement claim of up to RMB 180 million. JunHe represented the client in the trial, including issuing legal opinions, making litigation strategies, preparing defense documents and detailed evidence documents, and finally won the case. The court dismissed all of the plaintiff’s claims.
Experience
Mr. Huang has advised several large online platforms, film, TV series, cartoon and online games companies as their long-term legal counsel and provided legal advice regarding their intellectual property compliance programs. He has drafted investment, production and distribution agreements, and merchandise licensing rights and agency agreements for many Sino-foreign jointly invested films, entertainment programs, cartoons and TV series.
Mr. Huang is an experienced negotiator and has been involved in many high-profile commercial events and projects. He provides legal services for the establishment, operation, and live entertainment programming of several renowned large-scale theme parks. Additionally, he provides legal counsel on the licensing and production of major concerts, musicals, and stage plays.
Mr. Huang has advised leading international brands and advertising companies, reviewing advertising placement agreements, celebrity endorsement contracts, and brand sponsorship agreements, and providing legal advice on advertising and marketing compliance. Leveraging his deep understanding of media and corporate operations, he provides professional legal services for numerous enterprises in brand crisis management and public opinion response.
Mr. Huang closely monitors developments involving the Internet and new technology and provides clients with structuring and legal compliance services in the emerging fields of the Metaverse, NFTs and AIGC. He has also developed a comprehensive suite of legal documents for clients, including merchant entry agreements, user service agreements, and platform management rules.
