Pei Li is a partner in the Advertising and Regulatory Law Group at Blakes.
Her practice focuses on the marketing, advertising and labelling of food, health, cosmetic, consumer and other regulated products. She regularly advises clients in a variety of industries on misleading advertising issues, contests and promotions, and a wide range of matters relating to the execution of online and offline media campaigns. She has drafted and negotiated various sponsorship and marketing agreements, including arrangements involving social media influencers. She also has extensive experience in product regulation, healthcare compliance, consumer protection, access to information and anti-spam issues.