Advertising & Marketing | Canada

Gowling WLG is an acclaimed law firm at the forefront of the advertising and marketing sector in Canada, acting for numerous high-profile companies and advertising agencies. It is recognised for its skilful handling of product regulatory issues, with notable expertise in the food and beverage, consumer goods, retail and pharma industries, among others. The department has unparalleled depth and bench strength which enables the firm to handle significant multi-level advertising and marketing matters for major national and international clients. It also demonstrates further strength in the increasingly significant areas of social media and data privacy.

Blake, Cassels & Graydon advises several major multinational organisations on Canadian regulatory compliance, including in connection with packaging, labelling and multi-language requirements. It offers notable capabilities in relation to online marketing, including social media promotions. The firm's privacy work includes wide-ranging activity in cybersecurity, such as advising on data breaches and privacy issues ancillary to mergers. It continues to expand its presence in the emerging commercial cannabis and vaping landscape, with an expanded client base seeking marketing and regulatory advice in this industry. Blakes also leverages its acclaimed competition expertise when representing clients in major investigations into misleading advertising and deceptive marketing claims.

Osler, Hoskin & Harcourt maintains a well-established marketing and advertising law group, which advises a broad client base on multi-level advertising issues. The team has a known strength in the digital space, including in regard to intellectual property and privacy matters. It advises on all aspects of online advertising, serving an impressive suite of international retail, consumer goods and tech clients. The lawyers also regularly assist with advertising regulatory compliance, including in regard to anti-spam laws and direct-to-consumer advertising and sales.

Cassels Brock & Blackwell advises a broad array of leading national and international corporate clients on their Canadian advertising and marketing needs, who turn to the firm for advice on privacy and data protection, regulated product advertising, social media matters, commercial contracts and disputes. The team demonstrates significant pedigree in the entertainment, retail and hospitality sectors.

McCarthy Tétrault offers clients a full suite of services in the advertising and marketing space, drawing from a strong pool of expert attorneys with robust strengths in commercial matters and regulatory issues. It offers particularly impressive capabilities in cross-border issues with international trade law implications, alongside broader expertise in the retail, hospitality and food and beverage sectors.

McMillan maintains a broad advertising practice offering substantial industry expertise in the automotive, consumer products, financial services and telecoms sectors in Canada. The firm is especially known for its strength acting on advertising review matters as well as assisting with advertising disputes. Bolstered by its complementary and well-resourced competition group, the team has deep experience advising on regulatory investigations and cases involving allegations of misleading advertising.