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Blake, Cassels & Graydon LLP
Department profile | Blake, Cassels & Graydon LLP
Advertising & Marketing

About

Provided by Blake, Cassels & Graydon LLP

The Blakes Marketing & Advertising team focuses on matters that are national in scope, requiring in-depth advice for clients in heavily regulated, complex industries, where our team’s leading experts across different areas of related expertise can offer both advisory and dispute resolution services to clients of all sizes and industries.

Many of our matters involve multi-practice, multi-jurisdictional advice. Our team is truly national in scope, with significant strength in our Toronto, Montréal and Vancouver offices. Our Montréal office has extensive experience with language requirements and Quebec-specific advertising issues across industries.

As advertising & marketing issues evolve with changes in the economy and federal and provincial legislation, our team adapts, mitigating the risks that may arise for our clients.

In addition to day-to-day regulatory work, we work on large scale transactions, including assessing marketing and advertising compliance of target companies, transactional risk and risk mitigation in relation to the marketing and advertising practices of target companies, integration planning on pricing and marketing matters and developing compliance programs.

Chambers Review

Provided by Chambers

Advertising & Marketing - Nationwide - Canada

2
Band 2

What the Team is Known For

Blake, Cassels & Graydon advises several major multinational organisations on Canadian regulatory compliance, including in connection with packaging, labelling and multi-language requirements. It offers notable capabilities in relation to online marketing, including social media promotions. The firm's privacy work includes wide-ranging activity in cybersecurity, such as advising on data breaches and privacy issues ancillary to mergers. It continues to expand its presence in the emerging commercial cannabis and vaping landscape, with an expanded client base seeking marketing and regulatory advice in this industry. Blakes also leverages its acclaimed competition expertise when representing clients in major investigations into misleading advertising and deceptive marketing claims.

Strengths

Provided by Chambers

I have yet to find an issue or topic that the team is unable to assist us with and its advice is succinct and business-oriented.

Advertising & Marketing respondent
Canada

Blakes has proven expertise in complex legal matters and has a strong connection with relevant regulators in Canada. The firm has a wide range of specialists and provides exceptional client service.

Advertising & Marketing respondent
Canada

Working with Blakes is always an outstanding experience and the firm excels at navigating and quickly understanding our business needs.

Advertising & Marketing respondent
Canada

What consistently impresses me about Blakes is that it understands business as well as it understands the law.

Advertising & Marketing respondent
Canada

Notable Practitioners

Provided by Chambers

Laura Weinrib
1
Laura Weinrib
1
Band 1
Laura Weinrib impresses for her broad experience representing clients across the pharmaceutical, cannabis and consumer products industries. She is based in Toronto.

Laura Weinrib is excellent and incredibly smart.

Laura's strategic insights and practical advice have significantly contributed to refining our marketing strategies, making her an outstanding partner in our business endeavors.

Laura Weinrib has good technical experience.

Laura is very timely and has a pragmatic approach.

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Pei Li
2
Pei Li
2
Band 2
Toronto-based Pei Li has notable experience advising on promotional and marketing programmes, as well as providing regulatory compliance and anti-spam law guidance.

Pei Li is a rockstar, she's just fantastic.

Pei is absolutely excellent, incredibly intelligent and is quickly able to grasp complex issues.

Pei is responsive and an extremely talented and smart lawyer.

Pei has a deep understanding of the landscape of advertising and marketing law, a proactive approach to identifying potential legal pitfalls and a notable ability to create strategic solutions.

Pei Li is great. She provides practical advice and understands the commercial impacts of what we do.

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Marie-Hélène Constantin
3
Marie-Hélène Constantin
3
Band 3
Marie-Hélène Constantin has a wide-ranging practice which includes significant strengths in privacy and advertising law, particularly in the technology and life sciences sectors, as well as notable expertise in advising on French language laws.

She is always extremely efficient and professional in conveying the often complicated legal requirements.

Marie-Hélène stands out with her knowledge of Québec French language laws.

Marie-Hélène is incredibly knowledgeable about any advertising and regulatory risks in Québec and is a great lawyer.

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Ranked Lawyers at
Blake, Cassels & Graydon LLP

Provided by Chambers
Filter by
Band

Nationwide - Canada

Advertising & Marketing
Laura Weinrib
1
Laura Weinrib
1
Band 1
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Pei Li
2
Pei Li
2
Band 2
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Marie-Hélène Constantin
3
Marie-Hélène Constantin
3
Band 3
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Members

Provided by Blake, Cassels & Graydon LLP