Blake, Cassels & Graydon LLP

Advertising & Marketing Department

Nationwide - Canada
Current View:

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What the team is known for Advises major multinational organisations on Canadian regulatory compliance, including packaging, labelling and multi-language requirements. Offers notable capabilities in relation to online marketing, including social media promotions. Privacy work includes wide activity in cybersecurity, such as advising on data breaches and privacy issues ancillary to mergers. Continues to expand its presence in the emerging commercial cannabis and vaping landscape, with an expanded client base seeking marketing and regulatory advice in this industry. Leverages its acclaimed competition expertise when representing clients in major investigations into misleading advertising and deceptive marketing claims.

Strengths"I am impressed by the responsiveness, coordination, thoroughness and efficiency of the team at Blakes," enthused one client.

Another source praised the "client service-oriented" approach at the firm, commending the "high-quality, professional and business-tailored legal work."

Work highlights Acted for StubHub on a regulatory investigation into claims of misleading pricing linked to online ticket purchases.

Notable practitioners

Laura Weinrib
impresses for her broad experience acting for clients across the pharmaceutical, cannabis and consumer products industries. Clients commend her "on-point legal guidance" and her "timely, responsive and reasoned" approach.

Pei Li
has notable experience advising on promotional and marketing programmes, as well as providing regulatory compliance and anti-spam law guidance. One source said: "She always provides the legal background along with practical advice and risk assessments that help us make a proper business decision."