Department profile
Blake, Cassels & Graydon LLP

Advertising & Marketing

Canada Guide 2027 : Nationwide - Canada

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Blake, Cassels & Graydon LLP

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About

Provided by Blake, Cassels & Graydon LLP

The Blakes Marketing & Advertising team focuses on matters that are national in scope, requiring in-depth advice for clients in heavily regulated, complex industries, where our team’s leading experts across different areas of related expertise can offer both advisory and dispute resolution services to clients of all sizes and industries.

Many of our matters involve multi-practice, multi-jurisdictional advice. Our team is truly national in scope, with significant strength in our Toronto, Montréal and Vancouver offices. Our Montréal office has extensive experience with language requirements and Quebec-specific advertising issues across industries.

As advertising & marketing issues evolve with changes in the economy and federal and provincial legislation, our team adapts, mitigating the risks that may arise for our clients.

In addition to day-to-day regulatory work, we work on large scale transactions, including assessing marketing and advertising compliance of target companies, transactional risk and risk mitigation in relation to the marketing and advertising practices of target companies, integration planning on pricing and marketing matters and developing compliance programs.

Chambers Review

Provided by Chambers

Advertising & Marketing - Nationwide - Canada

Band 1

What the Team is Known For
Blake, Cassels & Graydon advises several major multinational organisations on Canadian regulatory compliance, including in connection with packaging, labelling and multi-language requirements. It offers notable capabilities in relation to online marketing, including social media promotions. The firm's privacy work includes wide-ranging activity in cybersecurity, such as advising on data breaches and privacy issues ancillary to mergers. It continues to expand its presence in the emerging commercial cannabis and vaping landscape, with an expanded client base seeking marketing and regulatory advice in this industry. Blakes also leverages its acclaimed competition expertise when representing clients in major investigations into misleading advertising and deceptive marketing claims.
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Strengths

Provided by Chambers

  • The Blakes team are not just attorneys; they are advisers and counselors. This distinction is made because the firm goes beyond explaining the law. They seek to understand our business model, risk tolerance, and short-term and long-term objectives.

    Advertising & Marketing respondentCanada

  • Blakes are absolute rock stars when it comes to rolling up their sleeves and diving into the mess of very complicated, nuanced matters for our business.

    Advertising & Marketing respondentCanada

Notable Practitioners

Provided by Chambers

  • Laura Weinrib
    Laura Weinrib

    Laura Weinrib

    Laura Weinrib impresses for her broad experience representing clients across the pharmaceutical, cannabis and consumer products industries. She is based in Toronto.

    • Laura is quick to respond, pragmatic and super helpful.

      Advertising & Marketing respondentCanada

    • We value Laura for her ability to give risk-conscious but practical advice.

      Advertising & Marketing respondentCanada
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  • Pei Li
    Pei Li

    Pei Li

    Toronto-based Pei Li has notable experience advising on promotional and marketing programmes, as well as providing regulatory compliance and anti-spam law guidance.

    • Pei is highly sophisticated but approachable in her advice, and never loses the forest for the trees when evaluating the many different questions we send her way.

      Advertising & Marketing respondentCanada

    • Pei is extremely knowledgeable and can be relied on completely for really practical advice.

      Advertising & Marketing respondentCanada
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  • Marie-Hélène Constantin
    Marie-Hélène Constantin

    Marie-Hélène Constantin

    Marie-Hélène Constantin has a wide-ranging practice, which includes significant strengths in privacy and advertising law, particularly in the technology and life sciences sectors, as well as notable expertise in advising on French language laws.

    • Marie-Hélène is responsive, kind, knowledgeable and targeted in helping us navigate all of our legal needs.

      Advertising & Marketing respondentCanada
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Ranked Individuals at Blake, Cassels & Graydon LLP (3)

Nationwide - Canada

Members

Provided by Blake, Cassels & Graydon LLP

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