Advertising & Marketing
Canada Guide 2025 : Nationwide - Canada
Band 2
Email address
[email protected]Contact number
+1 416 863 2400About
Provided by Blake, Cassels & Graydon LLP
The Blakes Marketing & Advertising team focuses on matters that are national in scope, requiring in-depth advice for clients in heavily regulated, complex industries, where our team’s leading experts across different areas of related expertise can offer both advisory and dispute resolution services to clients of all sizes and industries.
Many of our matters involve multi-practice, multi-jurisdictional advice. Our team is truly national in scope, with significant strength in our Toronto, Montréal and Vancouver offices. Our Montréal office has extensive experience with language requirements and Quebec-specific advertising issues across industries.
As advertising & marketing issues evolve with changes in the economy and federal and provincial legislation, our team adapts, mitigating the risks that may arise for our clients.
In addition to day-to-day regulatory work, we work on large scale transactions, including assessing marketing and advertising compliance of target companies, transactional risk and risk mitigation in relation to the marketing and advertising practices of target companies, integration planning on pricing and marketing matters and developing compliance programs.
Chambers Review
Blake, Cassels & Graydon advises several major multinational organisations on Canadian regulatory compliance, including in connection with packaging, labelling and multi-language requirements. It offers notable capabilities in relation to online marketing, including social media promotions. The firm's privacy work includes wide-ranging activity in cybersecurity, such as advising on data breaches and privacy issues ancillary to mergers. It continues to expand its presence in the emerging commercial cannabis and vaping landscape, with an expanded client base seeking marketing and regulatory advice in this industry. Blakes also leverages its acclaimed competition expertise when representing clients in major investigations into misleading advertising and deceptive marketing claims.
Strengths
Provided by Chambers
"Blakes' lawyers don't just give legal advice; they contemplate business considerations. I find that thoughtful, and they're very personable."
"The depth and breadth of the team helps the lawyers provide us with in-depth, pragmatic and industry-specific advice encompassing not only the laws but also regulations and industry standards."
"Top-shelf firm. The lawyers are responsive, diligent and practical."
"The team has been extremely friendly and patient in answering all questions to ensure the issue was fully understood by all."
"Blakes' lawyers don't just give legal advice; they contemplate business considerations. I find that thoughtful, and they're very personable."
"The depth and breadth of the team helps the lawyers provide us with in-depth, pragmatic and industry-specific advice encompassing not only the laws but also regulations and industry standards."
"Top-shelf firm. The lawyers are responsive, diligent and practical."
"The team has been extremely friendly and patient in answering all questions to ensure the issue was fully understood by all."
Notable Practitioners
Laura Weinrib impresses for her broad experience representing clients across the pharmaceutical, cannabis and consumer products industries. She is based in Toronto.
"Laura's dedication to understanding our specific needs, promptly addressing enquiries and providing clear and practical advice contributes to a strong client-lawyer relationship."
"Laura Weinrib has good knowledge, and is detail-oriented and proactive."
"Laura Weinrib provides very good customer service and has a good understanding of the general commercial landscape."
Toronto-based Pei Li has notable experience advising on promotional and marketing programmes, as well as providing regulatory compliance and anti-spam law guidance.
"Pei Li understands how to deliver legal analysis in a way that's digestible for our commercial organisation and useful for our legal team."
"Pei Li always provides quick, reliable and quality work."
"Pei is responsive, thoughtful and very knowledgeable."
Marie-Hélène Constantin has a wide-ranging practice which includes significant strengths in privacy and advertising law, particularly in the technology and life sciences sectors, as well as notable expertise in advising on French language laws.
Ranked Lawyers at
Blake, Cassels & Graydon LLP
Nationwide - Canada