Mariano Santos

Intellectual Property: Trade Marks

Mariano Santos is a Partner and leads the Bird & Bird's Brand Management Prosecution team in the Madrid office.

He has more than 25 years of experience within the Intellectual Property field. He specialize in trademark, design, patent and copyright and advertising law, with a particular focus on cases involving trademark matters and handling many proceedings at the SPTO, EUIPO and Latin American jurisdictions.

He has developed particular experience in pan-European prosecution and enforcement strategies of trademarks, patents and designs, including customs and parallel import enforcement strategies, especially in Latin American countries.

He has advised and developed intellectual property consultancy projects in national and international companies. Furthermore, he has acquired extensive experience on all aspects relating to trademarks portfolios, IP legal advice, franchises and licensing. This includes defining and implementing intellectual property management policies in companies (management of R&D; marketing activities; policies on employee's inventions, among others), and analysing, auditing and organizing intellectual property portfolios.

Spanish Bar Association; Board Member of Directors in LES Spain and Portugal