Career
Guillaume is a counsel in our Brussels office where he has experience in all types of IP matters, with a particular focus on trade mark, copyright, design and patent law in the life sciences, retail & consumer, food & beverage, luxury goods and media & entertainment sectors.
Over the years, Guillaume has developed in-depth expertise in managing complex litigation in trade mark, copyright, design and patent law, as well as in various commercial disputes, ranging from distribution to sponsorship and beyond.
Guillaume has successfully represented clients before national courts, administrative bodies (EUIPO and BOIP) and EU courts (Court of Justice of the European Union and General Court of the European Union).
Guillaume regularly advises clients on the implementation of a global trade mark and design policy and strategy, often hand in hand with his expert colleagues across the Bird & Bird network in order to offer a tailor-made solution. Guillaume recognises the value of innovative and dynamic tools to manage portfolios in a cost-efficient manner.
Guillaume has also assisted clients on a range of transactional matters, including the drafting and negotiation of IP agreements, such as license agreements, collaboration agreements, transfer agreements, clinical trial agreements, etc. He always strives to provide constructive and pragmatic advice, weighing the risks linked with every option. His expertise in litigation has helped him a great deal in that respect.
Guillaume has experience counselling clients on various legal issues involving trade practices and consumer law protection (e.g. vetting of marketing campaigns and packaging of products, review of general terms and conditions, etc.).