John Feldman

Practice Areas

John focuses on advertising and unfair competition issues, advising on regulatory issues and litigating false advertising cases. He has extensive experience before the National Advertising Division of the Better Business Bureau and has advised clients on regulatory investigations before the FTC and state attorneys general. John is a partner in Reed Smith’s Entertainment and Media Industry Group.

John handles advertising cases involving promotions such as sweepstakes, contests; but also dietary supplements, batteries, dog biscuits, gasoline additives and retail store services. John has done extensive work on children's advertising, advising clients on regulatory initiatives, food and obesity issues, video games, violence in media and privacy.

John devotes much of his time to providing advice to advertisers on regulatory issues, including environmental claims, behavioral marketing, privacy, sweepstakes, rebates, coupons and advertising substantiation. Taking advantage of Reed Smith's international platform, John's practice encompasses an extensive knowledge of international laws as they relate to advertising and promotion, and he provides turn-key legal clearance on difficult and complex international survey projects.

John is a former two-term board member of the Association of National Advertisers/Brand Activation Association and an active participant in the ANA/BAA’s Governmental and Legal Affairs Committee.