Department profile
Reed Smith LLP

Advertising: Transactional & Regulatory

USA Guide 2026 : USA - Nationwide

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Reed Smith LLP

Rankings

Chambers Review

Provided by Chambers

Advertising: Transactional & Regulatory - USA - Nationwide

Band 2

What the Team is Known For
Reed Smith LLP has an established transactional practice representing a variety of brands and industry associations in developing promotional campaigns. The department retains a focus in negotiating sponsorship and talent deals for entertainment industry clients, with a particular strength in celebrity endorsements. It also assists with sweepstakes, advertising review and negotiation of agency agreements.
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Strengths

Provided by Chambers

  • The ability to send a text or make a call with little to no notice, and to find ways to be helpful and available while juggling multiple other clients is something that sets Reed Smith apart.

    Advertising: Transactional & Regulatory respondentUSA

  • The team is aggressive but commercially practical, with creative thinking and problem-solving.

    Advertising: Transactional & Regulatory respondentUSA

  • The team demonstrates not only keen expertise but also listens and provides practical and actionable advice and counsel.

    Advertising: Transactional & Regulatory respondentUSA

Notable Practitioners

Provided by Chambers

  • John Feldman
    John Feldman

    John Feldman

    John Feldman is frequently sought out to provide regulatory counseling to major brands and institutions. His experience includes regulatory risk assessments and NAD proceedings.
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  • Keri Bruce
    Keri Bruce

    Keri Bruce

    Keri Bruce's expertise includes negotiating advertising and media agency agreements, including advising on influencer deals.

    • Having Keri on your team is a strategic advantage.

      Advertising: Transactional & Regulatory respondentUSA

    • Keri has business sense and a solution-oriented approach.

      Advertising: Transactional & Regulatory respondentUSA

    • If there is any attorney I would want in the trenches with me, it's Keri.

      Advertising: Transactional & Regulatory respondentUSA
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Ranked Individuals at Reed Smith LLP (2)

USA - Nationwide

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