Yeon Ah Chung

Practice Areas

Ms. Yeon Ah Chung is a partner of the ICT professional group at Shin & Kim, mainly practicing in the areas of platform, IT regulatory response in information and communications, personal information, fair trade, anti-unfair competition and trade secrets, digital technology and data law, and M&A.

As in-house counsel for Naver, Korea’s largest internet firm, for fourteen years, Ms. Chung has successfully performed various advisory and dispute resolution services including response to relevant regulations, anti-trust issues, e-commerce, prevention of unfair competition, personal information protection and corporate M&A deals, etc., related to the platform, e-commerce and digital industry, and is a seasoned expert with a rich track record throughout the IT sector, not to mention a broad and in-depth understanding of general corporate practices. She advises a wide range of IT companies, including platform, content, and AI companies, and is known for her ability to provide clients with optimal, actionable solutions based on her on-the-ground experience.

Ms. Chung served as a management advisor for Naver, management advisor for 42dot, advisory member of the Korea Listed Companies Association, advisory member of the Ministry of Justice Start-up Legal Training Platform, and presently provides advice to various IT companies, including platforms, CPs, AI, NFT companies, etc., senior attorney of Korea Internet Corporations Association, senior research member of Korea E-Commerce & Direct Marketing Association, director of Korean Competition Law Association, and advisory member of digital forensic investigation at the Supreme Prosecutors’ Office.

Career

Shin & Kim LLC (2023.2-Present)

Representative Attorney, WeAdvise Law firm (2021-2023.2)

Chief Legal Officer (Director, Executive Officer), Naver (2013-2021)

Legal Team Leader (Director), Business Platform, Naver (2009-2013)

Legal Team Leader, Naver (2008-2009)

In-house Counsel, Kyobo Life Insurance (2006-2008)

Shin & Kim LLC (2003-2006)

Judicial Research & Training Institute of the Supreme Court of Korea (2001-2003)

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Advisory Counsel, Korea Internet Corporations Association (Present)

Scouting Director, Korean Competition Law Association (Present)

Advisory Member, Supreme Prosecutors' Office Digital Forensic Investigation (Present)

Senior Research Member, Korea E-Commerce & Direct Marketing Association (Present)

Management Advisor, Upstage (Present)

Management Advisor, Naver (Former)

Advisory Member, Korea Listed Companies Association (Former)

Advisory Member, Start-up Legal Training Platform, Ministry of Justice (Former)

Management Advisor, 42dot (Former)

Scouting Director, Korea Economic Law Association (Former)

Auditor, KAKAO VX (Former)

Auditor, Naver Financial (Former)

Auditor, Naver Webtoon (Former)

Auditor, Snow (Former)

Auditor, Onestore (Former)

Director, Ginko Tree Scholarship Foundation, Seongnam Branch Office, Suwon District Prosecutors' Office (Former)

Policy Advisory Member, Ministry of Gender Equality and Family (Former)

Director, Korea Internet Advertising Foundation (Former)

Director, Korea Legal Aid Corporation (Former)

Professional Memberships

Korean Bar

Work Highlights

Advised an online service provider on its entry into the global market

Advised an online service provider on the establishment of an overseas joint venture company

Advised an online service provider on its response to regulatory legislation

Advised an online service provider on the change of its governance structure

Advised an online service provider on a variety of its new services

Advised an online service provider on its response to personal information leakage

Advised a large Korean corporation on the establishment of an AI platform and a system to provide data to its affiliates

Advised My Real Trip, Levit and other startups on attracting investment

Education