Luz Helena Adarve Gómez

Practice Areas

Intellectual Property and Technology; Privacy and Cybersecurity; Regulatory law

Career

Luz Helena is a partner and heads the Firm’s Intellectual Property and Technology, and Privacy and Cybersecurity practice groups. She is often ranked as a top tier lawyer in the field by major legal directories. Her experience extends for over 30 years managing complex IP portfolios for local and foreign companies. She has advised clients from multiple jurisdictions on drafting and negotiating contracts, distribution agreements, sponsorship agreements, licenses, privacy, consumer protection, and information technology.

Clients recognize her ability to pinpoint potential risks and provide detailed and nuanced advice while strategizing about complex solutions. She stands out for her practical approach and her skills in building rapport and enduring relationships with clients. She is regularly engaged in academia as a professor at top law schools in the country. Her clients span the full range of industry sectors, including Technology, Food & Beverage, Healthcare, Consumer Goods and Retail and Air Transportation.

Professional Memberships

Board of Colombian Association of Industrial Property (ACPI)

National Delegate of the Interamerican Association of Intellectual Property (ASIPI)

International Trademark Association (INTA)

Industrial Property Committee of the Chamber of Commerce (ICC)

Work Highlights

Multinational and local companies: Permanent counseling to clients on their intellectual and industrial property portfolios, both in their selection and protection, including patents, copyrights, trademarks, consumer protection, promotional activities, warranties, advertisement, regulatory matters, entertainment, and privacy.

Multinational and local companies: Assists clients with the design of policies and mechanisms to enforce IP (globally and regionally), as this is a competitive tool for clients in the market.

Multinational and local companies: Assists clients on international commercial agreements, e-commerce terms/online consumer-facing sales terms, social media and mobile messaging platforms, privacy issues as well as on all consumer protection issues involving advertising, warranties, sweepstakes, etc.

Languages Spoken

English; French; Italian; Spanish

Education

Awards