Luz Helena Adarve Gómez

Practice Areas

Life Sciences and Health Care; Intellectual Property and Technology

Career

Luz Helena is a partner and heads the Firm’s Intellectual Property and Technology, and Privacy and Cybersecurity practice groups. She is often ranked as a top tier lawyer in the field by major legal directories. Her experience extends for over 30 years managing complex IP portfolios for local and foreign companies. She has advised clients from multiple jurisdictions on drafting and negotiating contracts, distribution agreements, sponsorship agreements, licenses, privacy, consumer protection, and information technology.

Clients recognize her ability to pinpoint potential risks and provide detailed and nuanced advice while strategizing about complex solutions. She stands out for her practical approach and her skills in building rapport and enduring relationships with clients. She is regularly engaged in academia as a professor at top law schools in the country. Her clients span the full range of industry sectors, including Technology, Food & Beverage, Healthcare, Consumer Goods and Retail and Air Transportation.

Professional Memberships

Board of Colombian Association of Industrial Property (ACPI)

National Delegate of the Interamerican Association of Intellectual Property (ASIPI)

International Trademark Association (INTA)

Industrial Property Committee of the Chamber of Commerce (ICC)

Experience

Confidential Client: Advising on the support of a client with a highly significant global trademark portfolio, which was used as collateral to obtain financing from a multilateral bank.

Confidential Client: Advising on a transaction involving intellectual property asset agreements for a global creative services company. We assisted in drafting, executing, and amending their creative agreements, ensuring the highest confidentiality standards and the proper transfer of intellectual property rights over works created by their collaborators. Our advisory also extended to third parties with whom the client sought to enter into intellectual property transfer agreements, ensuring full legal compliance even in the absence of an employment relationship. This strategic approach strengthened the client’s legal framework for protecting its creative assets and reinforced its intellectual property position.

Confidential Client: Advising on patentability, novelty analysis, and freedom to operate. We supported various clients in conducting prior art searches and analyzing their inventions. The research identified relevant publications that enabled the client to make informed business decisions.

Confidential Client: Advising on the support of a client with a highly significant global trademark portfolio, which was used as collateral to obtain financing from a multilateral bank.

Confidential Client: Advising on a transaction involving intellectual property asset agreements for a global creative services company. We assisted in drafting, executing, and amending their creative agreements, ensuring the highest confidentiality standards and the proper transfer of intellectual property rights over works created by their collaborators. Our advisory also extended to third parties with whom the client sought to enter into intellectual property transfer agreements, ensuring full legal compliance even in the absence of an employment relationship. This strategic approach strengthened the client’s legal framework for protecting its creative assets and reinforced its intellectual property position.

Confidential Client: Advising on patentability, novelty analysis, and freedom to operate. We supported various clients in conducting prior art searches and analyzing their inventions. The research identified relevant publications that enabled the client to make informed business decisions.

Multinational and local companies: Permanent counseling to clients on their intellectual and industrial property portfolios, both in their selection and protection, including patents, copyrights, trademarks, consumer protection, promotional activities, warranties, advertisement, regulatory matters, entertainment, and privacy.

Multinational and local companies: Assists clients with the design of policies and mechanisms to enforce IP (globally and regionally), as this is a competitive tool for clients in the market.

Multinational and local companies: Assists clients on international commercial agreements, e-commerce terms/online consumer-facing sales terms, social media and mobile messaging platforms, privacy issues as well as on all consumer protection issues involving advertising, warranties, sweepstakes, etc.

Languages Spoken

English

French

Italian

Spanish

Education

Awards