Practice Areas
Kendall Johnson works at the intersection of sports and entertainment, drawing on her unique level of crossover experience to handle transactions spanning across the industry.
Combining broad transactional experience and sophisticated industry knowledge, Kendall regularly navigates complex transactions in the sports and entertainment business. She works with a mix of clients based both in the US and internationally, including:
- Professional teams, governing bodies, and other major sports rightsholders
- Networks, studios, streaming platforms, and independent production companies
- Digital and new media content creators and distributors
- Private capital and strategic investors
- High-level individual talent
Her practice work includes:
- Licensing of media, sponsorship, and other commercial rights for college, international, and professional sports organizations
- Private capital investments, strategic joint venture arrangements, and industry specific M&A
- Film and television financing and distribution transactions
- Complex content, brand licensing, and strategic talent arrangements
Prior to joining Latham, Kendall worked in the Stanford University athletic department, where she acted as the primary public relations contact for various teams, collaborated closely with television networks, and coordinated media efforts for numerous NCAA Championship events.