Market Pulse

Where data drives your next strategic move

Turn client demand into your next win

Powered by 200,000+ client responses each year, Market Pulse saves hours on meeting preparation, business development and content creation, showing regional coverage by locations to see what is driving demand for legal advice.

Why use Market Pulse

Understand what clients need, now and next

Position your expertise to match client demands, packed by insights from over 200,000 annual responses.

Focus business development where it will count

Prioritise geographies which present the clearest opportunity.

Stay ahead of market trends

Build stronger thought leadership using data you can quote with comments from the market.

What you can do with Market Pulse

Stay informed on industry trends and understand client needs

Prepare for client meetings

by providing partners a briefing of the top concerns, including verbatim comments from clients and guidance on what to discuss during pitch meetings.

Shape campaigns and events

around topics that are top of mind for clients. With data sourced, plan out your firms outreach via it's thought leadership to cover trends clients are actively discussing.

Identify high-potential segments

and target them with evidence-led outreach. Uncover new areas and the key pain points across the legal market to help your firm position itself as legal experts.

How it works

How Market Pulse delivers value

Understanding client needs and positioning your expertise

Save time preparing for meetings and pinpoint the topics that land with your prospect. How: Real-world comments showing what’s driving the need for legal advice.

Staying updated and producing richer content

Easily collate market trends and build a content plan that resonates, based on tens of thousands of legal buyer responses. How: Aggregated themes from tens of thousands of client responses.

Knowing where to focus Business Development to expand

Analyse multiple sources and identify where to aim next. How: Segment the data to include regions beyond your home market.

What you’ll see in Market Pulse

Smart Segmentation:

Build audiences by location and practice area.

Trend Rankings:

Build audiences by location and practice area.

Set Strategy:

Use your findings to create concise summaries and slide-ready materials for partner briefings.

Three real-world use cases

Kwame - Business Development Associate

Builds a segment for a new prospect in a new location.

Identifies two unexpected buyer concerns (e.g., AI governance and cross-border data transfer) in the trend analysis and delves further into these areas by viewing comments to understand client requirements.

Produces a one page briefing document for firm partner who then uses it to guide meeting and initiate a new line of discussions.

Noor - Strategic Growth Manager

Segments by home location and target practice for expansion.

Identifies a range of key factors for legal buyers in one of their chosen growth regions.

Uses the factors to support their strategic plans.

Mark - Marketing Manager

Targets banking and finance organisations for an event.

Uses Market Pulse to identify the key themes affecting buyers of legal services via top trends.

Curates a speaker brief that maps precisely to buyer concerns to produce a more engaging and informative event agenda.

Who is Market Pulse for?

Business development, marketing, partners and practice leaders who need credible, current client demand signals to make better decisions, faster.

Submit enquiry

FAQ

Aggregated insights and comments are drawn from tens of thousands of client responses.

Yes, by purchasing additional regions, you can create segments for these to explore for expansion opportunities.

A brief overview showcasing possible usage and a demonstration.