Yingzi Liu

Practice Areas

Entertainment & Sports, Intellectual Property, and Dispute Resolution

Professional Memberships

• Litigation expert volunteer for the Supreme People’s Court of PRC

• Council Member of the China Law Society’s Sports Law Research Association

• Council Member of the China Law Society’s Law on Lawyers Research Association

• Executive Director of the Beijing Entertainment Law Society

• Deputy Secretary-General and Council Member of the Beijing Law Society’s Sports Law and Olympics Legal Affairs Research Association

• Recognized expert in the Legal Experts Database by the China Association for Small & Medium Commercial Enterprises

• Practice Mentor at the School of Sports Law, Shanghai University of Political Science and Law

Publications

• Contributed to the compilation of the sports law textbook Case Studies in Sports Law (2024).

• Co-authored Research on the Integrated Protection of Financial Intellectual Property, published in New Developments in Intellectual Property: Practice and Essentials compiled by the Intellectual Property Business Research Committee of the Beijing Chaoyang District Lawyers Association (2014).

• Co-authored the China chapter of the Chambers Global Practice Guides: Art & Cultural Property Law 2025, invited by Chambers and Partners (2025).

• Co-authored the China chapter of the Media & Entertainment Law Review (Edition 5, 6, 7) and The Art Law Review (Edition 4, 5, 6), invited by Law Business Research Ltd. (2023-2025).

Expert in these Jurisdictions

China

Languages Spoken

Chinese (Mandarin) and English

Work Highlights

• Industry-Specific Legal Counsel: Ms. Liu provides comprehensive legal services in the sector of entertainment and sports, covering film, TV, music, sports, literature, art, gaming, agency management, advertising, merchandising, traditional and new media, digital interactive media, live commerce, and more. She is experienced in IP transactions, new business models, M&A, dispute resolution, corporate and individual compliance, etc.

• Market Entry & Investment Advisory: Ms. Liu advises domestic and international investors entering the entertainment, media, and sports markets, with services including market analysis, investment structuring, entity formation, equity financing, M&A, due diligence, IPO guidance, formation and compliance for specialized funds, etc.

• Project & Transaction Legal Services: Ms. Liu’s advice extends to all parties, including stakeholders, producers, and service providers, in all IP-driven projects and transactions such as film, TV, live events, sports, gaming, art, theme parks, sports and performance venues, live commerce, licensing and merchandising, and advertising, services covering due diligence, deal structuring, investment and financing, production and distribution agreements, licensing, IP clearance, infringement analysis, etc.

• Celebrity & Personal Branding: Ms. Liu supports high-profile individuals in leveraging their personas and securing engagements and endorsements. Her clients include entrepreneurs, actors & actresses, singers, athletes, screenwriters, directors, songwriters, novelists, painters, photographers, artists, influencers, as well as their management companies, agencies, and all other parties who associate with high-profile individuals. Ms. Liu assists the clients in comprehensive legal strategies for personal branding, IP registration and protection, personality rights, media monitoring, infringement litigation, deal negotiation and management, tax planning, etc.

• Dispute Resolution: Ms. Liu has handled extensive civil and commercial cases for clients in the entertainment, media and sports industries. She is very skilled in case strategies and negotiation, with experience covering IP litigation and arbitration, talent contract disputes, shareholder derivative actions, defamation and privacy cases, sports arbitration, etc.

Awards

Education