John E Villafranco

Practice Areas

Highly respected for consistently delivering comprehensive legal counsel that emphasizes risk analysis and sound business practices for corporations, John Villafranco provides litigation and counseling services, with a focus on advertising law matters and consumer protection. Mr. Villafranco’s litigation experience includes consumer class action defense in state and federal court, and Lanham Act litigation involving Internet, telecommunications, direct sales, fast food, dietary supplement and consumer product companies. Mr. Villafranco represents clients in advertising substantiation proceedings and investigations conducted by the FTC and state attorneys general. He also represents challengers and advertisers before the National Advertising Division (NAD) of the BBB National Programs and the National Advertising Review Board (NARB). Moreover, he counsels clients regarding issues involving privacy, data security, electronic commerce, dietary supplement labeling, promotion and marketing, fair credit reporting, multi-level marketing, debt collection practices, truth-in-lending, health and safety claims, environmental marketing and standard certification.