About
Provided by Kelley Drye & Warren LLP
Kelley Drye’s advertising attorneys combine deep regulatory knowledge with courtroom-tested litigation skills and a reputation for integrity earned through experience with, and across the table from, the FTC and other regulators. We advise leading brands, agencies, and platforms at the intersection of marketing, technology, and regulation, delivering pragmatic, business-oriented counsel across the full lifecycle of advertising—from claim development to ongoing compliance and dispute resolution.
NAD Proceedings
We represent clients in high-stakes NAD disputes, including challenges to comparative claims, performance and pricing representations, sustainability messaging, influencer and native advertising, and health and wellness claims. We take a strategic approach to resolving disputes while protecting brand equity and managing litigation risk.
Transactional & Regulatory
We advise on all aspects of advertising and marketing law across traditional and digital media, including promotions and sweepstakes, influencer and social media compliance, agency and media agreements, branded content and talent engagements, and loyalty programs. Our practice is anchored by attorneys with firsthand FTC experience who bring institutional insight into the Commission’s priorities. We provide practical guidance on claim substantiation, risk assessment, and responses to investigations. We also advise on privacy, data use, and evolving adtech regulation.
