
About
Provided by Kelley Drye & Warren LLP
We’re highly respected and nationally ranked attorneys, with deep and ready knowledge of advertising law, courtroom-tested litigation skills, and a reputation for integrity and credibility earned through prior experience serving with, and working across the table from, the Federal Trade Commission (FTC) and other government agencies.
We help global brands and Fortune 500 companies that manufacture and sell products across a range of industries to navigate this dynamic and heavily regulated industry, ensuring that their marketing, advertising and promotions are both effective and compliant with federal and state laws and regulations, broadcast network and industry self-regulatory standards, and evolving best practices for traditional and new media marketing.
We review traditional and digital advertising and promotional materials for truth in advertising, claim substantiation, use of intellectual property, and compliance with consumer protection rules. We work with companies to evaluate, substantiate, and, where necessary, modify their advertising claims, providing risk management guidance to minimize the potential for competitor, consumer or agency challenges, and achieve their competitive goals in the marketplace with legally compliant marketing campaigns of all types, across all platforms.
Chambers Review
Broad-based practice noted particularly for its expert handling of complex regulatory challenges. Acts on false advertising disputes under the Lanham Act as well as before the NAD. Also represents clients involved in consumer class actions and FTC enforcement proceedings. A leader in Telephone Consumer Protection Act matters, defending clients from both regulatory and consumer actions in this area.
Strengths
Provided by Chambers
"The firm is very practical and stands out for the practicality of their advice."
"I've been very impressed with the Kelley Drye attorneys' abilities to handle complex legal privacy and advertising issues. They are always thoughtful in their analysis and think through the business-related issues."
"The firm is very practical and stands out for the practicality of their advice."
"I've been very impressed with the Kelley Drye attorneys' abilities to handle complex legal privacy and advertising issues. They are always thoughtful in their analysis and think through the business-related issues."
Notable Practitioners

John Villafranco is known for his strong record of handling false advertising matters before the NAD.
"He is an excellent writer and very skilled at NAD work." "He is as talented as they come. He is really good and really smart." "He is amazing and a wonderful guy."

Christie Grymes Thompson is a go-to lawyer for leading brands. She assists clients with the full range of regulatory matters arising out of their marketing campaigns.
"She is a phenomenal lawyer." "She is an excellent lawyer and very knowledgeable."

Gonzalo Mon advises clients on all aspects of their advertising strategy, including claims substantiation and privacy concerns.
"Gonzalo is an excellent attorney. He understands the needs of our business and tailors his advice and approach to match us. He's professional and always responds in a timely manner. He's also a great person and fun to work with." "He is quick, practical, knowledgeable and exactly what you'd want."
Ranked Lawyers at
Kelley Drye & Warren LLP
USA - Nationwide

