Fernanda Magalhães

Practice Areas

Media & Entertainment Law

Career

With an extensive career spanning over 20 years, Fernanda Magalhães has established herself as a leader in the field of Marketing & Entertainment Law. Her domestic and international expertise grants her a comprehensive understanding of legal intricacies across various jurisdictions.

Fernanda leads our Marketing & Entertainment Law practice and represents a wide range of clients involved in industries such as film, digital content, music, advertising, live entertainment as well as consumer products and fashion and retail. She advices clients on intellectual property issues, advertising regulation, false or misleading advertising, clearances of rights, content and production agreements, influencers and talent agreements, international market entry, and protection of intellectual property rights.

Recognizing the transformative potential of new technologies and staying at the forefront of emerging trends, Fernanda advises a wide range of clients on Web-3 innovations such as the metaverse and NFTs as well as on use of artificial intelligence in advertising and entertainment content. Fernanda guides clients through the legal complexities of these groundbreaking developments offering her unique perspective to address unprecedented questions and challenges.

Fernanda serves as a member of CONAR´s ethics committee (National Advertising Self-Regulation Council) and this experience has equipped her with a nuanced understanding of advertising practices, enabling her to navigate regulatory frameworks with finesse and assist clients in crafting compelling marketing campaigns that adhere to industry standards and legal guidelines.

Fernanda's perspective has also led her to successfully support major events, including the Olympics in Brazil. Her adeptness in complex contractual negotiations and consideration of intellectual property rights has proven crucial in securing licensing agreements, ensuring her clients' involvement in high-profile in-person events or the Web-3 realm is both successful and legally sound.

Professional Memberships

Member of CONAR´s (Brazilian National Council for advertising regulation) Ethics Committee; Member of INTA’s Copyright Law Committee (2022-2023); Coordinator of ABPI’s Sports and Electronic Games Commission; Chair of the Intellectual Property Committee of AmCham Rio.