Fernanda Magalhães

Practice Areas

Marketing and Entertainment Law

Career

With an extensive career spanning over 20 years, Fernanda Magalhães excels in Marketing & Entertainment Law, serving as the leader of our department in this field. She represents a wide range of clients involved in industries such as film, digital content, music, advertising, live entertainment as well as consumer products and fashion and retail. She advises clients on Intellectual Property issues, advertising regulation, false or misleading advertising, clearances of rights, content and production agreements, influencers and talent agreements, international market entry, and protection of Intellectual Property rights.

Fernanda advises a wide range of clients on Web-3 innovations such as the metaverse and NFTs as well as on use of artificial intelligence in advertising and entertainment content. She serves as a member of CONAR ́s ethics committee (National Advertising Self-Regulation Council). Fernanda’s perspective has also led her to successfully support major events, including the Olympics in Brazil.

Professional Memberships

Member of CONAR´s (Brazilian National Council for advertising regulation) Ethics Committee; Member of INTA’s Copyright Law Committee (2022-2023); Coordinator of ABPI’s Sports and Electronic Games Commission; Chair of the Intellectual Property Committee of AmCham Rio.

Personal

Fernanda earned her law degree from the Pontifical Catholic University of Rio de Janeiro (PUC-RIO) and an LL.M in Intellectual Property, Technology & Commerce from the Franklin Pierce Law Center where she also served as Teacher Assistant of Entertainment & Sports Law under renowned Professor Martin Sielfen.

Work Highlights

• Devising and implementing legal strategy on building and protecting IP assets for a Brazilian iconic landmark park;

• Providing legal support on a variety of issues related to the pre-production, production, marketing, and distribution of Client ́s content in Brazil and abroad;

• Providing legal support to influencer marketing agency regarding multiple aspects of its business; and legal counseling for Brazilian publishing company on web-3 related projects from early strategic ideation and risk assessment phases;

• Counseling client on monetization of NFTs project focused on soccer and Brazilian culture. Our work included assessment of the overall Intellectual Property issues and risks related to the launch of its NFTs;

• Negotiation of umbrella agreements with music collecting society on behalf of a number of clients, including one of Brazilian largest airlines and live entertainment clients;

• Counseling client on risks and best practices associated with advertising and marketing initiatives, with a focus on the use of third parties’ Intellectual Property assets and personality rights;

• Regularly counseling and reviewing marketing and promotion campaigns for consumer product clients as it relates to the applicable rules, regulations, and consumer protection legislation;

• Counseling world-wide leader of agriculture industry on creation of digital content platform and its implications.