Media & Entertainment

About

Provided by Kasznar Leonardos Intellectual Property

Anticipation and awareness of the latest market shifts and trends makes up our DNA. From large productions and digital influencers to diverse advertising channels and the metaverse, our strategic legal advice helps brands and businesses alike to connect with their audience in an effective way.

We regularly apply our international industry knowledge to provide tailored advice to our clients on all aspects of the use, licensing and commercialization of intellectual property and personality rights. Our services include:

• Drafting and negotiating contracts for traditional and digital advertising campaigns, including advertising agency service agreements, media purchase agreements, celebrity and influencer talent agreements, and product placement and endorsement deals;
• Risk assessment and broad legal and reputational advice on promotional, product labeling, marketing and advertising campaigns;
• Legal advice on structuring the monetization of intellectual property assets and personality rights of Web3 initiatives and emerging technology projects, from clearing IP rights for metaverse and non-fungible token (NFT) projects;
• Legal advice and day-to-day support for pre- and post-production phases of film, video and audiovisual projects, from drafting and negotiating master production and marketing agreements;
• Advising on and negotiating umbrella and specific licensing agreements with the Brazilian copyright collecting society (ECAD) for public performance of music.