Samantha Rothaus

Advertising + Marketing: Advertising Review, Production and Media; Digital and Social Media Marketing and Advertising | Intellectual Property + Media: Content Creation and Use; Entertainment and Sports

Agencies and brands exploring innovative ways to produce and use marketing content trust Samantha Rothaus to balance legal risk with business objectives. She helps clients launch collaborative projects, understand their contract rights, and negotiate talent deals and production agreements.

Often involved at the earliest stages of a client’s project, Samantha brings an attentive and practical approach to avoiding problems and crafting solutions. Her thoughtful and individualized guidance supports brands, creative agencies, and communications firms launching marketing campaigns in traditional and emerging media, in addition to campaigns built upon sponsored influencer content and branded entertainment produced by media partners.

Samantha routinely assists agencies with client MSAs and vendor negotiations, and regularly educates and advises clients seeking to explore new technologies such as generative artificial intelligence. She is also well-versed in guiding clients through legal requirements and best practices in running contests, sweepstakes and other prize-related promotions. Whether companies are collaborating through co-branded promotions or sponsored events, or engaging influencers, celebrity spokespeople or content production vendors, Samantha helps them find strategies to achieve their goals and serve their best interests, even during contentious, high-pressure negotiations.

Boston University School of Law

J.D.

2007 - 2010

UCLA School of Law

LL.M.

2010 - 2011