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Band 3
Provided by Allison Fitzpatrick
Advertising + Marketing: Advertising Review, Production and Media; Digital and Social Media Marketing and Advertising; E-commerce and Retail Sales; Marketing and Promotions; Privacy, Technology + Data Security
An established thought leader in the digital media space, Allison Fitzpatrick brings to her clients a thorough understanding of the power of social media, influencer marketing, native advertising and other forms of emerging media.
Allison has witnessed firsthand the explosive growth of influencer marketing on social media. As popular bloggers transformed themselves into social media influencers — with marketers signing them to lucrative contracts — she was instrumental in shaping those contracts and developing her client’s social media policies. Whether dealing with “micro” influencers in niche categories, or with major celebrities representing national brands, she helps clients navigate the rapidly evolving social media landscape.
Children’s marketers — as well as operators of child-targeted apps and websites — look to Allison for guidance in their online marketing efforts. Knowing the unique power digital media has over children, she routinely reviews websites, apps, privacy policies and marketing campaigns to ensure compliance with the Children’s Advertising Review Unit’s Self-Regulatory Guidelines, the Children’s Online Privacy Protection Act and other laws.
Having worked on some of the industry’s most successful promotions, Allison bore witness to digital media’s dramatic transformation of the promotions industry, as she helped her clients transition from their traditional reliance on print and direct mail promotions to the social media world, where she advises clients on their sweepstakes, contests, free offers, loyalty rewards programs and other promotions.
Even as she keeps a close eye on emerging media platforms, Allison knows how to adapt the traditional principles of truthfulness in advertising to all aspects of her practice, whether advising clients on endorsements and testimonials, price advertising, claim substantiation, negative option marketing, or any other legal issue where those principles apply.
Provided by Chambers
Provided by Chambers
Allison always has practical solutions. She ensures that we are compliant with the law and meet the needs of the business.
Allison is a superb lawyer and a pleasure to work with. She is super responsive and creative in her advice and counsel.
Allison stands out for her ability to manage a wide range of workstreams with clarity and efficiency. She is exceptionally responsive, highly organized and effective at keeping complex matters moving.
Allison always has practical solutions. She ensures that we are compliant with the law and meet the needs of the business.
Allison is a superb lawyer and a pleasure to work with. She is super responsive and creative in her advice and counsel.
Allison stands out for her ability to manage a wide range of workstreams with clarity and efficiency. She is exceptionally responsive, highly organized and effective at keeping complex matters moving.