Advertising, Marketing & Promotions
Ms. Fitzpatrick counsels clients on new media issues, including with respect to social media, influencer marketing, native advertising and other emerging media. Her significant experience in sweepstakes and promotions includes advising clients on games of chance, complex skill contests, rebates, loyalty programs, premiums and coupons. She advises clients on all aspects of children’s advertising and privacy, including compliance with the Children’s Advertising Review Unit’s Self-Regulatory Guidelines and the Children’s Online Privacy Protection Act (COPPA). She represents clients before the Children’s Advertising Review Unit and the National Advertising Division and in state regulatory investigations, including comprehensive multi-state actions.