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Provided by Jennifer Fried
Jennifer Fried, leader of Finnegan's advertising practice, is the former assistant director of the advertising industry’s self-regulatory forum, the National Advertising Division (NAD). As a long-time self-regulatory insider, she brings a uniquely informed perspective when challenging and defending advertising claims, counseling on compliance with consumer protection laws, and representing clients before NAD, the National Advertising Review Board (NARB), and federal and state regulatory bodies. At NAD, Jennifer was designated as lead appellate advocate—a role created for her that involved defending NAD decisions under appellate review by NARB.
Coauthor. “NAD’s Molson Coors Decision: The Watering Down of the Objective Claim Standard,” Ad Law Access, Feb. 24, 2023.
Visiting lecturer, University of Pennsylvania Law School, Philadelphia, Pennsylvania, 2019- 2021.
Author. “A Peek into the World of NAD Director Laura Brett,” Law360, Jun. 4, 2018.
Author. “Senate Commerce Committee Holds Confirmation Hearings on FTC Chair and Commissioner Nominees,” Ad Law Access, Feb. 15, 2018.
Author. “Butter Cookies, Rob Lowe, and Advertising Self-Regulation,” Law360, May 12, 2015.
Author. “Self-Regulation” chapter in American Bar Association’s (ABA) Review of Consumer Protection Law Developments, 2013.
Author. “Change of Venue: Cost-Conscious General Counsel Step Up Their Use of Offshore Lawyers, Creating Fears of an Exodus of U.S. Legal Jobs,” The American Lawyer, Dec. 1, 2003.
Author. “Hard Labor,” The American Lawyer, September 9, 2003.
District of Columbia
Pennsylvania
New York
University of Michigan
B.A., Philosophy
1997
University of Pennsylvania Law School
J.D.
2001
Provided by Chambers
Jennifer Fried, department head of Finnegan, Henderson, Farabow, Garrett & Dunner LLP’s Advertising Practice and former Assistant Director at the NAD, is well equipped to advise clients on these proceedings, offering informed and well-rounded guidance on both claims and compliance counselling.
Provided by Chambers
Jennifer is pragmatic in her advice. She understands our business and tailors her advice so that it is digestible.
Jennifer brings experience to the table and leans on her depth of knowledge.
Jennifer has a stellar history and is a very impressive attorney.
Jennifer is pragmatic in her advice. She understands our business and tailors her advice so that it is digestible.
Jennifer brings experience to the table and leans on her depth of knowledge.
Jennifer has a stellar history and is a very impressive attorney.