Amy Ralph Mudge

Amy Ralph Mudge, leader of BakerHostetler’s Advertising, Marketing and Digital Media team, has successfully counseled major advertisers through bet-the-company enforcement investigations and competitor challenges for over 20 years. She is a Band One Chambers USA-ranked advertising regulatory lawyer, and a respected thought leader in the advertising law field.

Amy routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers and health and wellness names to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Amy works reflects the strength and breadth of her practice.

A comprehensive counsel, Amy is also skilled at establishing effective compliance programs as well as providing antitrust and marketing law training. Her work includes counseling in all manner of endorsements, including native advertising, influencers, consumer reviews and review websites; the emerging use of AI in advertising; the advertising of NFTs; loyalty programs; e-commerce website and app design, including avoiding dark patterns; subscription marketing; social media marketing; green marketing and environmental, social and governance (ESG) commitments; marketing to children; “Made in USA,” health claim substantiation and other claim support requiring competent and reliable scientific evidence; comparative advertising; pricing claims; and email and text message marketing.

Chambers Global Practice Guide on Advertising & Marketing 2020: Co-Author, U.S. Chapter on Advertising Law

American Bar Association, Antitrust Section

-- Consumer Protection Law Developments, Federal Edition: Editor (2021 to present)

-- International Task Force, renamed International Comments Committee (2015 to 2018, 2022 to present)

-- Consumer Protection Committee: Chair (2013 to 2015)

-- Private Advertising Litigation Committee: Chair (2009 to 2013)

-- Health Care and Pharmaceuticals Committee: Vice-Chair (2008 to 2009)

Electronic Retailing Association, Government Affairs Committee: Chair (2013 to 2016)