Howard Hogan

Howard S. Hogan is a partner in the Washington, D.C. office of Gibson, Dunn & Crutcher and is chair of the Fashion, Retail and Consumer Products group. Howard’s practice focuses on IP litigation and counseling, including trademark, copyright, patent, false advertising, right of publicity, licensing, and trade secret matters.

Howard has represented various corporations and individuals in a broad range of industries, including financial services, sports, fashion, cosmetics, entertainment, transportation, pharmaceuticals, and online services. A significant portion of Howard’s practice involves computer, Internet, and new media-related issues. He has represented and counseled a wide variety of companies on these issues, whether they are Internet-focused companies or traditional brick–and–mortar companies. Many of Howard’s matters have tested the application of traditional legal principles to the Internet and emerging technologies, such as in connection with issues of Internet jurisdiction, online contracting, and the application of trademark and copyright law to search engines, social media, mobile apps, and artificial intelligence.

Howard is the lead author of Fashion Law and Business: Brands and Retailers, a treatise published by the Practising Law Institute. He also has authored the chapters on trademark and domain names in the 2011 and 2017 editions of Intellectual Property Law in Cyberspace, a treatise published by Bloomberg BNA in association with the American Intellectual Property Law Association and a 2014 Invited Commentary for the Journal of Marketing Theory and Practice, and he co-authored an academic article titled “Using Trademarks as Keywords: Empirical Evidence of Confusion” for Trademark Review in May 2015. Howard has also provided commentary on intellectual property issues for various news sources such as The Wall Street Journal, The New York Times, The Washington Post, CBS News, and Bloomberg TV.