Ranked in 1 Practice Areas
4

Band 4

Intellectual Property

Colombia

11 Years Ranked

Ranked in Guides

About

Provided by Gerardo Flórez

Latin America

Practice Areas

Intellectual Property, TMT (Telecoms, Media and Technology)

Career

Partner at PPU expert in Intellectual Property and Life Sciences. His professional practice focuses on intellectual property, regulatory, technology and advertising law, including trademarks, copyright, patents, internet, technology, unfair competition, domain names, privacy, consumer protection and healthcare. He has over sixteen years of experience in the provision of legal advice to national and international clients. He was a foreign associate at Ladas & Parry LLP (New York office). He is an active member of INTA, ASIPI and WLG committees. He has been ranked by Chambers & Partners for 9 consecutive years since 2016.

Professional Memberships

Bulletins Committee (INTA) (2015 - 2018)

World Law Group - Grupo Propiedad Intelectual (2013 - 2015)

Young Practitioners Committee (INTA) (2013 - 2015)

ASIPI (Inter-American Association of Industrial Property) (2011 - Present)

INTA (International Trademark Association) (2011 - Present)

ACPI (Colombian Association of Intellectual Property) (2010 - 2016)

ASIPI Regulatory Committee (2016-Present)

Enforcement Committee (2018 - Present)

Personal

Gerardo has a Law Degree from Universidad de los Andes (2007), a Postgraduate Degree in Commercial Law from the same University (2008) and an LL.M. in Intellectual Property Law from the George Washington University (2012).

Languages Spoken

Spanish and English

Work Highlights

Counsel to Ringana GMBH in corporate, data protection and ecommerce regulation and proceedings for entering the Colombian market cosmetics products in a multilevel commercial scheme.

Counsel to Taquillalive S.A.S in multiple consumer protection investigations initiated by the Superintendence of Industry and Commerce (SIC). Triggered by more than 200 consumer complaints, the investigations required extensive data analysis and strategic responses to seven detailed information requests.

Counsel to Philips Latam in the local regulation applicable to medical devices that incorporates software and artificial intelligence.

Chambers Review

Provided by Chambers

Chambers Latin America

Intellectual Property - Colombia

4
Band 4
Individual Editorial

Dynamic partner Gerardo Flórez is well versed in Colombian copyright and trade mark law, assisting both local and international clients.

Strengths

Provided by Chambers

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