Gerardo Flórez

Intellectual Property, TMT (Telecoms, Media and Technology)

Partner at PPU expert in Intellectual Property and Life Sciences. His professional practice focuses on intellectual property, regulatory, technology and advertising law, including trademarks, copyright, patents, internet, technology, unfair competition, domain names, privacy, consumer protection and healthcare. He has over sixteen years of experience in the provision of legal advice to national and international clients. He was a foreign associate at Ladas & Parry LLP (New York office). He is an active member of INTA, ASIPI and WLG committees. He has been ranked by Chambers & Partners for 9 consecutive years since 2016.

Bulletins Committee (INTA) (2015 - 2018)

World Law Group - Grupo Propiedad Intelectual (2013 - 2015)

Young Practitioners Committee (INTA) (2013 - 2015)

ASIPI (Inter-American Association of Industrial Property) (2011 - Present)

INTA (International Trademark Association) (2011 - Present)

ACPI (Colombian Association of Intellectual Property) (2010 - 2016)

ASIPI Regulatory Committee (2016-Present)

Enforcement Committee (2018 - Present)

Gerardo has a Law Degree from Universidad de los Andes (2007), a Postgraduate Degree in Commercial Law from the same University (2008) and an LL.M. in Intellectual Property Law from the George Washington University (2012).

Counsel to Ringana GMBH in corporate, data protection and ecommerce regulation and proceedings for entering the Colombian market cosmetics products in a multilevel commercial scheme.

Counsel to Taquillalive S.A.S in multiple consumer protection investigations initiated by the Superintendence of Industry and Commerce (SIC). Triggered by more than 200 consumer complaints, the investigations required extensive data analysis and strategic responses to seven detailed information requests.

Counsel to Philips Latam in the local regulation applicable to medical devices that incorporates software and artificial intelligence.