LAWYER PROFILE
Alexander Potter

Alexander Potter

Europe 2026

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Ranked in 1 practice area

About

Provided by Freshfields

Practice Areas

Alex specialises in EU and UK competition law, with broad experience across international merger control, competition enforcement actions, state aid, distribution agreements and general compliance counselling. Clients turn to him for strategic, commercially focused advice and representation on complex transactions, antitrust investigations and distribution strategy (including selective distribution and e-commerce issues). He has experience across many industry sectors, including consumer goods, gaming and leisure, financial services, healthcare, online platforms and tech, industrial equipment, chemicals, security and defence.

Career

Alex has been a partner since 2003. He is based in London and often works out of Brussels. In 2008/09, Alex spent 18 months based in Beijing co-leading the China antitrust practice. He regularly co-ordinates antitrust strategy across multiple jurisdictions – enabling him to offer a truly international perspective.

Publications

Alex is co-editor of the 'The Foreign Investment Regulation Review', 9th Edition, published by the Law Reviews, as well as the co-author of the UK chapter. He has published articles in the ABA Antitrust magazine and is a winner of a 2019 Antitrust Writing Award.

Chambers Review

Provided by Chambers

Chambers European Guide

Competition Law - UK

Band 3
Band 3

Individual Editorial

Alexander Potter often assists clients with merger clearance and foreign direct investment filings, as well as representing them before the CMA in behavioural investigations.

Strengths

Provided by Chambers

  • Alexander Potter is brilliant at what he does, he is client aware and measured in his approach.

    Competition LawChambers European Guide
  • Alexander Potter is very good at working with economists and integrating specialist advice into strategy.

    Competition LawChambers European Guide

Ranked Individuals at Freshfields (126)

Austria

Belgium

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