Díez Canseco Abogados

Our firm believes that the “culture of prevention” is one of the pillars for doing business in any corporation. Taking this into consideration, we are particularly strong at providing permanent preventive legal advice, which is something that is highly praised by our clients. Indeed, this advice is constantly required when our clients are involved in new projects, or while designing new products or services. In this context, we constantly provide support to identify potential legal risks regarding new regulations, but also deliver recommendations to mitigate those risks and support the project’s workability. Legal issues required to be handled and therefore It is our commitment to become partners of the business rather than act as mere problem finders.

However, when prevention is not enough and a contentious view is required, litigation is a field in which we have a particular strength. Some of our key clients (UNACEM, EBANX, ALICORP, HUAWEI, HEINEKEN, DIRECTV, VERISURE, INDRIVER, KIMBERLY, ARIS, ATLANTICA, ADIDAS, CALIDDA, etc.) have witnessed our work methodology to build compelling arguments in the litigation field. This "Design Thinking" involves the following steps: (i) understand the business of the client, that is, their needs or specific concerns from the perspective of the business or industry; (ii) identify economic or other incentives, which should explain the behaviour of the various agents involved in the controverse (the other parties to the proceedings or, even, the Court); and (iii) the legal analysis of the case and the storytelling to be brought to Court’s attention. Based on the joint analysis of all these elements, the best persuasion strategy is defined for each specific case.

All of the above allows us to have a solid reputation and credibility among public officials of the Peruvian Authorities.