LAWYER PROFILE

René Bissonnette

Canada 2026

Gowling WLG (Canada) LLP

Ranked in 1 practice area

Advertising & Marketing

Nationwide - Canada

5 years ranked

About

Provided by Gowling WLG (Canada) LLP

Practice Areas

René Bissonnette is a partner in the Toronto office of Gowling WLG. He focuses his practice on matters at the interface of advertising, marketing and entertainment law.

René provides practical advice and cost-effective risk management solutions. Fluent in English and French, René regularly advises clients on:

• Negotiating spokesperson, sponsorship, talent and co-promotion agreements

• Dealing with talent union (e.g. ACTRA) matters

• Responding to Ad Standards complaints

• Creating influencer marketing and native advertising content

• Structuring online consumer transactions and rewards programs

He is a lecturer at Osgoode Hall Law School, Ryerson’s Digital Media Zone and Schulich’s School of Business.

Career

Year of Call: 2011 – Ontario

Professional Memberships

Member of the Ad Standards Council

Publications

Co-editor of the Food, NHP & Cosmetic newsletter

Chambers Review

Provided by Chambers

Chambers Canada Guide

Advertising & Marketing - Nationwide - Canada

Band 3

Individual Editorial

René Bissonnette has wide-ranging experience in advertising, marketing and entertainment. Based in Toronto, he advises clients on product promotion campaigns as well as packaging and labelling reviews and a variety of other matters.

Learn more about this team View ranking table

Strengths

Provided by Chambers

René is excellent. He really understands the business and provides practical advice.
Advertising & MarketingChambers Canada Guide
René is responsive, thorough and helpful.
Advertising & MarketingChambers Canada Guide