Practice Areas
René Bissonnette is a partner in the Toronto office of Gowling WLG. He focuses his practice on matters at the interface of advertising, marketing and entertainment law.
René provides practical advice and cost-effective risk management solutions. Fluent in English and French, René regularly advises clients on:
• Negotiating spokesperson, sponsorship, talent and co-promotion agreements
• Dealing with talent union (e.g. ACTRA) matters
• Responding to Ad Standards complaints
• Creating influencer marketing and native advertising content
• Structuring online consumer transactions and rewards programs
He is a lecturer at Osgoode Hall Law School, Ryerson’s Digital Media Zone and Schulich’s School of Business.