René Bissonnette
Canada Guide 2025
Band 3 : Advertising & Marketing
Email address
[email protected]Contact number
416-862-3647Share profile
Band 3
About
Provided by René Bissonnette
Practice Areas
René Bissonnette is a partner in the Toronto office of Gowling WLG. He focuses his practice on matters at the interface of advertising, marketing and entertainment law.
René provides practical advice and cost-effective risk management solutions. Fluent in English and French, René regularly advises clients on:
• Negotiating spokesperson, sponsorship, talent and co-promotion agreements
• Dealing with talent union (e.g. ACTRA) matters
• Responding to Ad Standards complaints
• Creating influencer marketing and native advertising content
• Structuring online consumer transactions and rewards programs
He is a lecturer at Osgoode Hall Law School, Ryerson’s Digital Media Zone and Schulich’s School of Business.
Career
Year of Call: 2011 – Ontario
Professional Memberships
Member of the Ad Standards Council
Publications
Co-editor of the Food, NHP & Cosmetic newsletter