Marialaura Boni

Marialaura has accrued wide-ranging experience advising Italian and foreign businesses in their sales activities as well as their communication and marketing strategies.

She is a member of the Retail & Consumer team in Italy and specialises in intellectual property and data protection, as well as in advertising, both traditional and digital.

She is highly experienced in advising on trademarks, designs, models and knowhow, in advertising and consumer protection. Her practice covers both advisory and contentious work, assisting clients in disputes before the ordinary court and the competent administrative authorities.

She advises throughout all phases of contractual negotiations, both on legal and operational aspects, with particular regards to licence, franchising and sponsorship agreements.

Her knowledge is also regularly applied within the ambit of the Life Sciences & Healthcare sector.