Jennifer Ponton

Intellectual Property

Trademarks

Health Care & Life Sciences

Licensing

Jennifer is a leading Canadian trademark lawyer and a Partner in our Intellectual Property Group. Her practice focuses on helping global companies protect, manage, and enforce their brands in Canada and internationally.

Jennifer counsels a wide range of clients across various sectors, from start-ups to multinational household brands, on trademark strategy, portfolio management, enforcement, disputes, anti-counterfeiting initiatives, and complex prosecution matters. Her work often involves overseeing large, international trademark portfolios, and helping businesses navigate the intersection of legal risk, commercial realities, and evolving brand strategy. Jennifer's clients value her practical, responsive and business-minded approach.

Beyond her client work, Jennifer is actively involved in the global intellectual property community through leadership, teaching, and industry advocacy initiatives, including with the International Trademark Association (INTA) and the Intellectual Property Institute of Canada (IPIC). She is also an active member of the Canadian Intellectual Property Office (CIPO)'s Trademarks advisory committee, and participates in discussions relating to proposed changes to Canadian trademark policy and practice.

International Trademark Association (INTA) Publications Committee, 2020-Present

Intellectual Property Institute of Canada (IPIC), Trademark Agent Training Committee (2019-Present), Instructor of Trademark Agent Exam Prep Course (2019-2021)

Member, Ontario Bar Association

Member, Canadian Bar Association