Jennifer McKenzie

Practice Areas

Extensive experience with regulatory, advertising, and marketing law. Handles advertising and claim substantiation for clients in a wide range of industry sectors from prepackaged consumer goods to regulated products such as drugs, medical devices, cosmetics, food, and alcoholic beverages. Has represented clients in competitive trade disputes before Ad Standards. Provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer-facing privacy policies and terms of use. Helps clients in relation to promotions including loyalty programs and contest design. Also offers extensive experience in the management of trademark portfolios and trademark enforcement. Member of Ad Standards; Canadian Bar Association (CBA); Canadian Marketing Association (CMA), Cannabis Working Group; INTA, Unfair Competition Committee, Emerging Technologies Taskforce; Intellectual Property Institute of Canada (IPIC), Fellow; Law Society of Ontario (LSO).