Decheng Li

Li Decheng specializes in advising clients on PRC policies, laws and regulations affecting the fields of information communication, electronic commerce, cultural media, publication innovation, network games and the cartoon industry. Mr. Li assists clients in structuring investment plans and affiliated transactions so as to minimize legal risks and policy restrictions and he has provided legal plans for investment and cooperation, as well as operation risk control strategies, to numerous clients from the US, Germany, Korea, Japan and Taiwan.

·Director, Information Network and E-commerce Special Committee of the Beijing Lawyers Association

·Executive Member, Intellectual Property Special Committee of the Beijing Lawyers Association

Mr. Li is an expert in both litigation and non-litigation legal services for the software and database industries, and is recognized as one of the foremost PRC lawyers in these fields. He has represented clients in many matters, litigated and otherwise, involving infringement of large-scale database analysis software, industrial management control software and large-scale equipment embedded software in the energy and chemical industries as well as in the financial and insurance industries. He has recognized expertise in the fields of information network services and electronic and software products antitrust law, and has significant experience in judicial and administrative antitrust enforcement.

Mr. Li has represented Baidu in several complex litigations having international impact, including Baidu’s response to the MP3 Search case filed by seven international music companies. He has conducted extensive research on copyright, unfaircompetition disputes and the legal protection of trademarks, in the on-line environment. He has also presided over many unexpected emergencies in connection with the intellectual property of well-known information network enterprises, and has significant experience.

In the financial services field, Mr. Li advises many major financial institutions, including China Development Bank, in specialized areas such as the protection of intellectual property rights to innovative financial products, and the construction of innovation systems in the financial industry.

His practice includes advising clients on matters concerning well-known trademark protection, trademark strategy formulation and implementation. Mr. Li has extensive experience handling disputes on copyright, trademarks and unfair competition in connection with teaching materials and teaching methods, and cases where trademarks, including well-known trademarks, conflict with the appellations and labels of publications, training institutions and training items, as well as cases concerning distribution and promotion. He is also an expert in the design of intellectual property protection systems for publishing companies and legal remedies for publishers in the information network context.

In the biological medicine, energy and chemical industries, Mr. Li has significant expertise relating to technology contract and patent disputes. He acts as legal consultant for a variety of life science, biological chip, military medicine and pharmaceutical groups, and is particularly experienced in both litigation and non-litigation matters concerning generic drugs.

Mr. Li is an authority in the advertising industry, and has participated in a series of legislation and law amendment activities in that field. He specializes in investment cooperation projects in the advertising industry, and in structuring participation in media operations through advertising. He also regularly counsels clients on risk management in connection with advertising in sensitive fields.