Chng Keng Lung

Practice Areas

Intellectual Property and Innovative Technology

Dispute Resolution

Regulatory & Compliance (Anti Bribery & Anti Money-Laundering)

Professional Memberships

Registered Trademark Agent

Registered Industrial Design Agent

Member of the Asian Patent Attorneys Association

Member of the Malaysian Intellectual Property Association

Publications

Contributor – Malaysian Civil Procedure (2015 Edition)

Contributor – Malaysian Civil Procedure (2018 Edition)

Contributor – Malaysian Civil Procedure (2021 Edition) – IP Module

Contributor – Malaysian Civil Procedire (2024 Edition) – IP Module

Contributor – Lexis Advance Practical Guidance on Intellectual Property Modules

Author – Various articles and newsletters [accessible from Intellectual Property Publications – LHAG]

Co-author – Law and Practice of Corporate Insolvency in Malaysia (2019 Edition)

Personal

As the head of Lee Hishammuddin Allen & Gledhill’s (LHAG) market-leading Intellectual Property & Innovative Technology practice group, Chng Keng Lung leads an experienced team that advises and represents clients across the full spectrum of

intellectual property (both contentious and non-contentious). Lung’s practice covers all facets of intellectual property law, including patents, utility innovations, trademarks, copyright, industrial designs, franchising, trade secrets and confidential information.

Lung is also a litigator and has wide experience in corporate, commercial, and securities disputes. His disputes portfolio span across areas of fraud, conspiracy, tort, statutory duties, shareholders’ disputes and fiduciary duties. Lung has also handles international arbitration matters. His exposure to both court and arbitral processes gives him a well-rounded and versatile disputes practice, and enables him to provide practical litigation strategy.

On the advisory front, Lung advises clients on registration and protection of intellectual property rights, portfolio and asset management, brand protection strategies, anti-countefeiting programmes, naming rights and sponsorships across industries such as entertainment, sports and media. He also regularly advises on licensing, franchising and technology transfer agreements. His work frequently involves cross-border intellectual property protection and enforcement, multi-jurisdictional disputes, and coordination with foreign counsel in regional intellectual property and litigation matters.

Lung also advises and supports clients on regulatory compliance in navigating the Malaysian Anti-Corruption Commission (MACC) Act 2009 and Anti-Money Laundering & Anti-Terrorism Financing & Proceeds of Unlawful Activities Act 2001.

Lung’s clientele encompasses a diverse spectrum of domestic and international industries, from startups to top-ranked local conglomerates and MNCs, aerospace, app-based delivery, automobile, banking & financial services, construction & engineering, consumer products & retail, cosmetics, energy & utilities, forestry & agriculture, franchise, hardware & software manufacturing, healthcare, logistics, luxury goods, management consulting, media & entertainment, oil & gas, pharmaceutical, renewable energy, sports, statutory & regulatory bodies, technology and telecommunications.

Accolades

• Band 4, Chambers and Partners – Asia-Pacific Guide 2026

• Litigation Star, Benchmark Litigation Asia-Pacific 2025

• IP Expert, Asia IP 2025

• Next Generation Partner, The Legal 500 Asia-Pacific 2025

• Up & Coming IP Lawyer, Chambers and Partners – Asia-Pacific Guide 2025

• Notable Practitioner, Asialaw 2025

• Litigation Star, Benchmark Litigation Asia-Pacific 2024

• Recommended Lawyer, The Legal 500 Asia-Pacific 2024

• Up & Coming IP Lawyer, Chambers and Partners – Asia-Pacific Guide 2024

• Trademark Star, IP Stars (Managing IP) 2024

• Notable Practitioner, Asialaw 2024

• Recommended Lawyer, The Legal 500 Asia-Pacific 2023

• IP Expert, Asia IP 2023

• Recommended Lawyer, The Legal 500 Asia-Pacific 2022

Work Highlights

Intellectual Property

Acting for a music recording label to enforce its rights in an exclusive artist agreement involving a foreign artist.

Acting for a multinational manufacturer of power tools (based in Germany) in a suit to invalidate a trademark based on absolute and relative grounds for refusal of trademark registration.

Acting for a foreign software developer (based in Hong Kong) in respect of a cross-border software infringement by its licensee in the Middle East.

Acting for a foreign tea-based drink company (based in Taiwan) for breach of franchise agreement by its franchisee in Malaysia.

Acting for Southeast Asia’s leading logistics company for breach of confidence against its former employee.

Acting for one of Asia’s largest banks in a dispute concerning breach of confidence and trademark infringement.

Acting for a multinational herbal tea company in trademark infringement actions against its competitors in Malaysia.

Advising a foreign pharmaceutical company in relation to trademark infringement issues.

Advising one of the largest chain jewellers in Malaysia in relation to copyright and intellectual property issues involving AI-generated content.

Advising a national vehicle inspection entity on their intellectual property rights concerning data compiled from inspections conducted over the past three decades.

Advising Malaysia’s leading automotive company in relation to its various intellectual property issues.

Acted for a multinational cosmetics brand (based in India) as part of a co-ordinated investigation and gathering of evidence of non-use of trademarks by competitors in Southeast Asia.

Acted for a multinational advertising-technology company (based in Poland) for trademark infringement and passing off regarding advertising and promotional materials distributed by its associate in Southeast Asia.

Acted for a major financial institution in a suit against a former joint venture partner for trademark infringement and passing off, navigating parameters of implied license and consent.

Acted for a major designer jewellery company to defend a suit for trademark infringement, passing off, and unlawful interference with trade with regard to comparative advertising.

Acted for a conglomerate in a suit against its former high-ranked employee for breach of confidence, concerning issues of ownership and proprietary rights to confidential information.

Acted for one of the largest Australian national accreditation bodies in relation to trademark infringement and false and misleading usage of its accreditation mark by a local company.

Acted for a distributor to defend a suit for trademark infringement and passing off by a foreign manufacturer and its licensee in Malaysia, concerning issues of inter alia well-known trademark and goodwill.

Acted for a multinational logistics company (based in The US) in investigations carried out by the authorities for offences under the Trademark Acts 2019

Acted for a multinational online delivery platform for trademark infringement and passing off regarding the advertising, trading, and storage of goods by its former associate in Malaysia.

Acted for the world’s largest convenience store chain in a suit concerning copyright infringement for broadcast of audio materials.

Advised a state owned electric utility company on disputes relating to infringement of utility innovation.

Dispute Resolution

Advised a major financial institution on various aspects of its core banking system.

Acted for government agency in a RM 2.5 billion international arbitration dispute on roundtable sustainable palm oil.

Acting for a multinational logistics company in a RM 50 million contractual dispute.

Acting for a multinational oil and gas company in defending an employee’s suit alleging oppression and harassment.

Acting for a global logistics and supply chain management company in defending multiple suits instituted by its clients arising from a warehouse fire incident concerning the tort of negligence and bailment.

Acting for an investment holding company owned by a Malaysian government agency in a claim for breach of director’s duties.

Acting for a government-linked company in a claim for breach of statutory duties under the Water Services Industry Act 2006 and Water Services Industry (Water Reticulation and Plumbing) Rules 2014.

Acted for a statutory body in a disciplinary proceedings against an auditor for breach of professional duties.

Acted for one of the largest multinational accounting firms to defend its auditors in a suit concerning professional negligence.