Alex Kelham

Sport is at the heart of my work (and my life!). I'm known as a leading sports lawyer, focusing on the exploitation of commercial and IP rights but I also work across media, technology and advertising, My 'sweet spot' is where these intersect with sport, for example negotiating sponsorship deals in highly regulated sectors, drafting complex sports tech contracts, and advising on ambush marketing.

I'm principally a commercial contracts lawyer, but also provide specialist advertising / media / broadcast regulatory advice.

I was once an elite athlete and bring that energy and focus to my legal work – I'm commercially minded and see winning as getting the 'right' outcome based on my client's business objectives. Having spent 7 years in-house at London 2012, I also appreciate the pressures clients are under to get things done!

Prior to setting off on her legal career Alex was an international swimmer, winning a gold and two silver medals with the relays at the 1994 Commonwealth Games. Her swimming career was cut short by injury but she continues her involvement in the sport as a non-executive board member of British Swimming.

Alex is on the Editorial Board of lawinsport.com (the leading sports law resource) and regularly writes for this site, as well as other leading sports law and business publications such as World Sport Law Reports and Sports Business magazine.