Tiffany Shimada

Intellectual Property; Trademark, Copyright & Advertising Technology; Banking & Financial Institutions; Energy & Natural Resources; Food, Beverage & Agribusiness; Healthcare; Mining; Public-Private Partnerships

With a background in intellectual property valuation, Tiffany Shimada deeply understands and respects the worth of intangible assets and enjoys helping clients maximize their value. As a trademark and copyright lawyer, Tiffany works with brand owners and managers from around the world to enforce and protect their intellectual property in a wide array of industries, including cosmetics, financial services, food and beverage, agribusiness, search engine optimization management, outdoor sports and hunting, logistics, direct marketing, online retail marketplaces, entertainment, healthcare, apparel, renewable energy, and mining operations. She assists clients with all aspects of brand selection and protection, including clearance, prosecution, maintenance, due diligence, and enforcement. Tiffany also counsels clients on brand communication and risk management issues, such as claim substantiation, comparative advertising, influencer marketing, and promotions involving sweepstakes and contests.