Simon Ayrton

Practice Areas

Intellectual property litigation. Work covers advising on full range of intellectual property including patents, trademarks, copyright, designs and confidential information. Cases include Research Corporation's Patent (licence of right under the SPC for Carboplatin), IBM v Phoenix (trademark infringement and passing off), Rambus v Micron and Hyundai (patent infringement), Gillette v Corsair (passing off), Monsanto and Searle v Merck (patent infringement), Allergan v Pharmacia (patent infringement), Duracell v Round Imports (trade mark infringement), Sony Computer Entertainment v Ball (circumvention of copy protection measures), Aerotel v Telco (business method patents), Dr Reddy's v Eli Lilly (patent revocation), Philips and Others v Alba (patent exhaustion and competition), Apple v Nokia (patent infringement), HTC v Apple (patent revocation), Unwired Planet v Huawei (patent infringement and FRAND), Vestel v HEVC Advance (competition law and FRAND), Seoul Semiconductor v General Electric (patent revocation) and AutoStore v Ocado (patent infringement).

Career

Articled with Bristows 1991-93. Partner at Bristows 2000-07. Founding Partner at Powell Gilbert LLP 2007; Solicitor (Ireland) 2020; UPC Representative 2023.

Professional Memberships

Law Society, AIPPI, PTMG, CIPA, INTA, EPLAW.

Publications

Writes articles for specialist periodicals. Regular speaker at intellectual property conferences and seminars.

Personal

Born 1966. Educated Watford Boys' Grammar School and Gonville and Caius College, Cambridge University (Natural Sciences).

Clients

Ocado, Procter & Gamble, General Electric.

Expert in these Jurisdictions

UK and global co-ordination

Work Highlights

Acting for Ocado in global co-ordination of their IP dispute with AutoStore.

Industry Sector Expertise

IP dispute resolution, IP life cycle management and FRAND disputes.

Languages Spoken

English.

Experience

Extensive experience co-ordinating global IP disputes.

Education