Sarah La Voi

Practice Areas

Sarah La Voi co-leads the firm’s national Retail team from Chicago. As a partner on the Advertising, Marketing and Digital Media team, she focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, Sarah counsels clients on forming strategic brand partnerships and creating in-house systems to manage clearance risk operationally. She also assists with retail media networks, brand standards and advertising review and compliance.

Sarah offers a global industry-insider perspective, having served as commercial General Counsel, Americas for one of the world's largest advertising agency holding companies. Sarah also oversaw the media legal function at a large, U.S.-based media agency for seven years and worked in-house at McDonald’s Corporation managing risk for the popular Monopoly game at McDonald’s and negotiating Happy Meal licenses, brand integrations and sports sponsorships. Sarah is very familiar with digital and programmatic media and has managed high-stakes regulatory and self-regulatory responses in these areas. Prior to joining the legal profession, Sarah worked at an advertising agency. She truly understands the advertising and media cycle and how brands, agencies and publishers work together.

Professional Memberships

Leadership Council on Legal Diversity

-- 2012 Fellow

Mentoring Circle for New General Counsels