Robert LeBlanc

Practice Areas

Intellectual Property & Technology

Trademark & Brand Management

Career

As a shareholder in Greenberg Traurig’s Intellectual Property and Trademark & Brand Management Practices, Rob LeBlanc counsels many of the world’s most valuable and famous companies on brand strategy and the protection of brand assets, including, brand creation, selection, protection, expansion, and enforcement. Rob has been recognized by World Trademark Review and Chambers and has been named to the “Rising Star” list by Managing Intellectual Property, the “Ones to Watch” list by Best Lawyers in America, and the “Best Lawyers Under 40” list by D Magazine.

A large portion of Rob’s practice focuses on internet and social media issues. Rob has a 100 percent success rate in the numerous UDRP actions he has filed to recover disputed domain names on behalf of his clients (ADR Forum, 2025). Additionally, Rob has handled thousands of successful social media takedowns and acquisitions on major social media platforms.

Rob also devotes a significant portion of his time to trademark clearance and pre-launch risk mitigation strategy. Specifically, Rob has served as go-to counsel for several of the most high-profile brand launches in the last decade. Rob often works with counsel worldwide to create and implement risk mitigation measures prior to significant brand asset launches, including to acquire marks identified as high risk, file non-use cancellations, and obtain consent agreements on behalf of his clients. Given his breath of experience related to trademark clearance and social media-related issues, Rob is often called upon to lecture on these topics.

On the trademark protection front, with the assistance of his deep network of trusted foreign counsel, Rob has overseen the filing and prosecution of trademarks in nearly every jurisdiction in the world that has a formal trademark protection process. Rob often serves as an intermediary to U.S.-based companies with significant worldwide portfolios of trademarks to counsel them regarding efficient and effective foreign prosecution strategy.

Finally, when it comes time to enforce and protect brand assets, Rob understands that each brand requires a custom-tailored approach that must take into consideration potential PR ramifications of enforcement. Rob aims for swift and informal resolution of trademark enforcement matters having successfully resolved hundreds of branding disputes without the need for litigation. Nonetheless, if formal enforcement measures such as federal court litigation or opposition/cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) are required, Rob zealously advocates for his clients to secure victories on their behalf.

Concentrations:

U.S. and international trademark and copyright clearance, procurement, enforcement and portfolio management

Strategic brand selection, protection, expansion and monetization

U.S. and international trademark litigation and TTAB practice (oppositions and cancellations)

U.S. and international intellectual property transactions and acquisitions

Domain name acquisition, protection and disputes, UDRP proceedings

Professional Memberships

Corporate Committee Member, Dallas Symphony Orchestra, 2020-2025

Member, Leadership Arts Institute, North Texas Business Counsel of the Arts, Class of 2018

Member, State Bar of Texas, 2012-Present; Member, Intellectual Property Law Section, 2012-Present

Member, International Trademark Association, 2012-Present; Member, Famous and Well-Known Marks Committee, 2022-2025; Member, Non-Traditional Marks Committee, 2020-2021; Member, Designs Committee, 2018-2019; Member, Young Practitioners Committee, 2014-2018

Personal

J.D., magna cum laude, Tulane University Law School; Managing Editor, Tulane Law Review

B.A., cum laude, Louisiana State University