Matthew Vittone

Practice Areas

Advertising, Marketing & Public Relations

Artificial Intelligence

Branded Entertainment

Intellectual Property

Interactive Entertainment

Social Media

Technology & Digital Media

Hospitality Law

Career

Matthew R.D. Vittone is counsel to the Advertising, Marketing & Public Relations Group representing agencies, brands, and media companies in connection with advertising, branded entertainment, intellectual property, and digital media matters. He is recognized by Chambers USA 2025 as an "Up and Coming" Lawyer for his Advertising: Transactional & Regulatory practice, and in the 2023-2024 editions of Best Lawyers in America in the “Ones to Watch” category for Intellectual Property Law. The Legal 500 lists him as a “Rising Star” in Advertising and Marketing for 2021 and as a “Key Lawyer” for 2023-2024.

Mr. Vittone is experienced in structuring and negotiating the full spectrum of advertising industry transactions. He works with clients on creative services and media agreements, agency-client agreements, talent, endorsement and influencer agreements, sponsorship agreements, branded entertainment agreements, production agreements, and music and other content licenses and releases. His practice also includes counseling clients on a variety of advertising, marketing, and intellectual property law matters, including copy and content review, advertising claims and substantiation, social media guidelines, copyright, trademark and right of publicity issues, data protection and privacy, and regulatory compliance.

Mr. Vittone is a frequent speaker at major legal and industry conferences. Recent speaking engagements include presentations for the Brand Activation Association, the Society of Digital Agencies, the Association of National Advertisers, Creative Operations Exchange, the Federal Bar Association, the New York City Bar Association and ProLawCLE. He has presented on topics including “Generative AI and Legal Implications for Agencies”; “Key Issues in Agency-Client Agreements: Considerations in Times of Crisis”; “Influencer Marketing”; “Avoiding Potential Legal Pitfalls of In-House Video Production – Permissions, Use, Digital Rights & Clearances and Content Licensing”; and “Hot Topics in Advertising and Marketing Law”. Additionally, he is a contributor to the firm’s Advertising Law blog and recently co-authored Chambers and Partners USA “Trends and Developments” piece within their “Advertising & Marketing 2023 Law and Practice” guide.

Prior to joining Frankfurt Kurnit, Mr. Vittone was an attorney in the corporate group at Paul, Weiss, Rifkind, Wharton & Garrison, where he represented companies in entertainment and other industries in complex business transactions, including mergers, acquisitions, corporate reorganizations and joint ventures. His previous professional experience also includes work for the in-house legal groups of MTV Networks, Home Box Office (HBO) and video game developer Harmonix, and music law firm Carroll, Guido & Groffman.

As a student at Harvard Law School, he assisted the litigation team representing artist Shepard Fairey in presenting a “fair use” defense to copyright infringement claims regarding the iconic “HOPE” image of Barack Obama. He was also awarded a Cravath International Fellowship for clinical work at the Arts Law Centre of Australia, a non-profit organization providing legal advice, education and resources to Australian artists and arts organizations.

He is admitted to practice in New York.