Jason Howell

Practice Areas

Advertising, Marketing & Public Relations

Intellectual Property

Career

Jason Howell is a partner and Co-Chair of the Advertising, Marketing & Public Relations Group at Frankfurt Kurnit, where he counsels clients across the retail, technology, entertainment, food and beverage, and advertising industries. For more than 20 years, he has advised businesses ranging from start-ups to Fortune 500 companies on a full range of advertising transactions, marketing initiatives and disputes.

Mr. Howell’s expertise comprises virtually all aspects of advertising and marketing compliance, including advertising claims and substantiation, price and discount advertising, influencer programs, loyalty programs, recurring subscriptions, publicity rights, product development and launch issues, and emerging issues in generative AI. He regularly advises clients on Federal Trade Commission and state and local consumer protection law compliance, and helps position companies for success through strategic marketing compliance programs.

His practice encompasses the full spectrum of marketing and promotions compliance, from digital advertising and apps to product packaging and labeling. He often helps clients develop customized compliance programs and materials for their in-house legal and marketing teams.