Practice Areas
Advertising, Marketing & Public Relations
Litigation
Data Strategy, Privacy & Security
Personal
University of Texas at Austin, B.A. government (1997) summa cum laude. University of Houston Law Center, J.D. (2000) cum laude; Candidates Editor, Houston Journal of International Law.
Career
Holly A. Melton is a partner in the Advertising, Marketing & Public Relations Group at Frankfurt Kurnit. She is highly acclaimed for her advertising litigation, regulatory, and transactional expertise, Ms. Melton has represented well-known consumer brands in litigation and in FTC, state, and local law enforcement investigations for more than 20 years. She maintains an active counseling practice as well, regularly advising companies on a wide range of advertising and marketing issues, and helping clients set up proactive compliance programs for their inhouse legal and marketing teams.
Ms. Melton’s expertise encompasses virtually all aspects of advertising and marketing compliance, including comparative advertising, advertising claims and substantiation, privacy and data security, price and discount advertising, automatic renewals and influencer programs. She regularly advises clients on compliance with the FTC Act and related guidance, including the Green Guides, the Guides Concerning the Use of Endorsements and Testimonials in Advertising, the .com Disclosures guidance, and the Enforcement Policy on Deceptively Formatted Advertising. Ms. Melton also regularly advises clients on the Made in USA Rule, the Mail Order Rule, the Telemarketing Sales Rule (TSR), and the Textile Fiber Products Identification Act and Rules.
Ms. Melton is an experienced trial lawyer who can handle every phase of litigation in both state
and federal courts. She brings and defends false advertising cases, and defends consumer class actions. She has developed expertise in helping design and implement consumer perception surveys, evidence upon which false advertising disputes often turn. Ms. Melton also has substantial experience initiating and defending competitive challenges before the National Advertising Division of the Council of Better Business Bureaus (NAD)—a cost-effective alternative to litigation.
Ms. Melton’s extensive litigation and NAD experience informs her counseling practice and makes her a valued advisor in a wide range of advertising and marketing matters. Well known consumer brands regularly call on her to navigate knotty compliance and drafting questions.
