Jesse Brody

Practice Areas

Jesse Brody, partner in Manatt’s Advertising, Marketing and Media practice, is widely lauded by his clients for his timely, responsive and business-oriented advice. Jesse drafts and negotiates branded entertainment and product integration agreements, media agency and technology agreements, including for media buying, planning, placement, SaaS and PaaS, programmatic advertising services, targeted advertising, cloud-based platforms and tools, data-driven marketing agreements, and e-commerce, as well as talent, celebrity spokesperson and influencer agreements. Jesse advises companies on all aspects of legal compliance for national and international sweepstakes, skill contests, reality television, trade and charitable promotions. He also assists clients with the unique issues involved in marketing to children, cause marketing, structuring and drafting terms for loyalty programs and gift card compliance.

Jesse stands out for his ability to handle cutting-edge issues in digital marketing and data privacy, in addition to his practice helping clients bring their traditional and digital advertising campaigns from concept to execution. He is an International Association of Privacy Professionals-certified privacy practitioner, counseling clients on privacy and data security matters, especially regarding the collection of consumer data, data-sharing arrangements and ensuring that companies’ data collection practices are consistent with their policies. Jesse is a frequent author on emerging advertising issues.

Professional Memberships

Admitted to practice in the State of California and in the U.S. District Court, Central District of California

Member, International Association of Privacy Professionals (IAPP)

Publications

Author, “Did You Offer a Sweepstakes Prize? Time to Review the Official Rules,” Bloomberg Law, April 21, 2020.

Co-author, "Navigating Native: A Checklist of Compliance Steps for Ensuring Proper Disclosures for Native Ads," Bloomberg BNA Electronic Commerce & Law Report, January 13, 2016.

Author, "FTC Signals Interest in Endorsements," Law360, June 4, 2015.

Co-author, "No Cause for Concern," American Marketing Association's Marketing News Magazine, May 2015 issue.

"Ten Actions for Effective Data Risk Management," The Cybersecurity Law Report, April 8, 2015.

Co-author, "The Next Big Thing: Enforcing Terms of Service in an Internet of Things World," Bloomberg BNA's Electric Commerce & Law Report, March 11, 2015.

Co-author, "A Lottery You Can't Lose, Sound Too Good to be True?" Credit Union Journal, February 6, 2015.

Co-author, ""Top Ten Privacy Issues for Promotional Marketing in the Digital Age," Chapter IV in Promotion and Law Marketing Book, Brand Activation Association, January 2015.

Co-author, "Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising," Cyberspace Lawyer, November 2014.

Author, "Terms and Conditions," Marketing News, November 2014.

Coauthor, "Do We Need #consent? Navigating Legal Issues in the Twittersphere," Corporate Counsel, November 1, 2014.

Author, "Does Your Privacy Policy Need an Update?" Response Magazine, August 5, 2014.

Author, "Top 10 Privacy Considerations for Digital Marketing Campaigns," Bloomberg BNA's Privacy and Security Law Report, June 9, 2014.