Gupinder Assi
UK Guide 2025
Band 3 : Financial Services: Payments Law
Email address
[email protected]Contact number
+44 20 8161 4351Share profile
Band 3
About
Provided by Gupinder Assi
Practice Areas
Gupinder Assi helps clients navigate the complex world of global payments and fintech. His experience as head of legal for APAC at a major global payments company is an asset to clients in this rapidly evolving sector. He focuses his practice on advising companies on legal and commercial issues relating to fintech and the payments industry and negotiating commercial agreements. He represents payment service providers, banks, fintech companies, online service providers, retailers, and social networks.
His experience includes advising on agreements relating to merchant acquiring, payment facilitation services, reward programs, gift card programs, and alternative payment methods. Gupinder also regularly advises clients on licensing and the impact of payments regulation and the card scheme/association rules on new market entry and new product rollouts. He also advises clients on laws relating to crypto assets, both in the UK and internationally.
Chambers Review
UK
Gupinder Assi has a highly regarded payments practice, representing clients including payment companies and banks in card scheme rules and other electronic payment matters, among other issues.
Strengths
Provided by Chambers
"Gupinder is very responsive, professional and gives business-oriented advice. He is nice to talk to, very knowledgeable in the field and confident in his advice."
"Gupinder is a go-to lawyer in the UK for payments and financial services advice. He is knowledgeable and is able to break down complex issues in a manageable way."
"Gupinder is excellent. He is committed to his clients, extremely responsive and provides the right guidance. He’ll accept challenging projects and work them through with great integrity and judgement."
"Gupinder is very responsive, professional and gives business-oriented advice. He is nice to talk to, very knowledgeable in the field and confident in his advice."
"Gupinder is a go-to lawyer in the UK for payments and financial services advice. He is knowledgeable and is able to break down complex issues in a manageable way."
"Gupinder is excellent. He is committed to his clients, extremely responsive and provides the right guidance. He’ll accept challenging projects and work them through with great integrity and judgement."
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