LAWYER PROFILE

Giles Pratt

UK 2026

Freshfields

Ranked in 2 practice areas

Intellectual Property

London (Firms)

11 years ranked

Data Protection & Information Law

UK-wide

7 years ranked

About

Provided by Freshfields

Practice Areas

Giles heads Freshfields’ global IP/Data group. He is particularly active across the tech, consumer, automotive and financial institutions sectors, and specialises in cross-border IP, data privacy and cyber security, tech regulation and e-commerce law. He is an experienced adviser on transactions involving valuable technology, content, brands and data, particularly for international M&A, carve-outs, JVs, licensing and complex commercial and IP agreements. He also advises on all legal issues relating to data, particularly in the context of deals, crises, investigations and new data uses, AI and analytics. Giles is a regular speaker on data and IP issues, co-leads Freshfields’ AI initiatives, and is an editor of Freshfields’ thought leadership on all things tech - Freshfields TQ.

Career

Partner since 2014.

Professional Memberships

INTA, AIPPI, IPLA, CLA, CLLS, IAPP.

Chambers Review

Provided by Chambers

Chambers Guide to the Legal Profession

Data Protection & Information Law - UK-wide

Band 3

Individual Editorial

Giles Pratt is well regarded for his ability to advise clients on cybersecurity and breach response. He has broad market experience and regularly acts for high-profile companies.

Learn more about this team View ranking table

Intellectual Property - London (Firms)

Band 3

Individual Editorial

Giles Pratt counsels clients on the IP aspects of corporate transactions, on licensing arrangements involving all core rights and on developments in IP-related legislation. He has recently acted for technology companies, consumer goods makers and financial services institutions. He is also advising on AI issues related to IP.

Learn more about this team View ranking table

Strengths

Provided by Chambers

Giles is a consummate professional with a finger on the pulse when it comes to the regulatory environment.
Data Protection & Information LawChambers Guide to the Legal Profession
Giles is a strong lawyer.
Data Protection & Information LawChambers Guide to the Legal Profession
Giles Pratt's determination to achieve the best outcome was particularly impressive and we were very glad he was on our side.
Intellectual PropertyChambers Guide to the Legal Profession
Giles is a fantastic lawyer and is always a pleasure to work with. He has supported our projects for several years and has become a very trusted adviser.
Intellectual PropertyChambers Guide to the Legal Profession
Giles is an outstanding practitioner in all respects. He consistently demonstrated remarkable skill in navigating complex legal challenges and advocated passionately on our behalf.
Intellectual PropertyChambers Guide to the Legal Profession
Giles Pratt is great, very creative and always looking for something outside the norm. He's an innovative thinker.
Intellectual PropertyChambers Guide to the Legal Profession