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UK Guide 2022

Ranked in 2 Practice Areas

About

Provided by Giles Pratt

Practice Areas

Giles heads Freshfields’ international Intellectual Property and Technology practice, and specialises in IP, data privacy, cybersecurity, e-commerce and commercial law. He is an experienced adviser on transactions involving valuable brands, technology, content and data, particularly for international M&A, JVs, licensing and complex commercial and IP agreements. Giles also co-heads Freshfields’ global data practice, advising on all legal issues relating to data, particularly in the context of deals, crises, investigations and new data uses, AI and analytics. Giles is a regular speaker on data and IP issues and a co-editor of Freshfields’ thought leadership on all things tech - Freshfields TQ.

Career

Partner since 2014.

Professional Memberships

INTA, AIPPI, IPLA, CLA, CLLS, IAPP.

Chambers Review

Provided by Chambers

UK

Data Protection & Information Law - UK-wide
4
Band 4

Giles Pratt is well regarded for his ability to advise clients on cybersecurity and breach response. He has broad market experience and regularly acts for high-profile companies.
"He's a very responsive and reliable partner who delivers high-quality legal advice." "He is hard-working, commercial, has standout subject matter knowledge and is sensitive to our business and industry-specific needs."



Intellectual Property - London (Firms)
4
Band 4

Giles Pratt counsels clients on the IP aspects of corporate transactions, licensing arrangements involving all core rights and on developments in IP-related legislation. He has recently acted for technology companies, consumer goods makers and financial services institutions.
"Giles is a mega-brain when it comes to intellectual property and data issues. He brings a level of vigour that is necessary for technology-heavy businesses."

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Freshfields Bruckhaus Deringer

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