Anna Soilleux-Mills
UK Guide 2025
Band 3 : Gaming
About
Provided by Anna Soilleux-Mills
Work Highlights
A global entertainment platform on a range of commercial and regulatory matters.
Several large online gambling operators on the Competition and Markets Authority's consumer law investigation into the gambling industry.
888 on a range of gambling regulatory, commercial and compliance matters.
Pragmatic Play and Pragmatic Solutions on its strategic partnership with the DAZN Group for the launch and operation of “DAZN Bet”.
Gamesys (now Bally’s) on a range of commercial and regulatory matters, including the services and platform agreement at the centre of its deal with the JackpotJoy Group pursuant to which Gamesys sold its Jackpotjoy business for GBP 425.8m.
The International Cricket Council on the media rights tender, bidding and evaluation process that resulted in cricket's biggest-ever global broadcast partnership.
Both rights holders and sponsors on various sports sponsorship agreements.
Practice Areas
Anna is a commercial and regulatory partner in the Technology and Media team with a particular focus on the gambling, media and sport industries.
With 15 years of experience, her expertise encompasses gambling regulation, consumer law, e-commerce, data protection, advertising regulation, sponsorship and media rights exploitation.
Professional Memberships
Member of the International Masters of Gaming Law.
Education
BPP Law School
GDL/LPC
2007
University of Warwick, Warwick
BSc Management Science, Management Science
2005
Chambers Review
UK
Anna Soilleux-Millsis noted for her expertise in advising major clients in the gaming sector. She advises on commercial, compliance and regulatory matters.
Strengths
Provided by Chambers
"Anna is a strong regulatory lawyer who understands the need for a practical and pragmatic approach."
"Anna was a delight to deal with; she's smart, but also very personable and down-to-earth."
"Anna is a strong regulatory lawyer who understands the need for a practical and pragmatic approach."
"Anna was a delight to deal with; she's smart, but also very personable and down-to-earth."