LAWYER PROFILE

Anikó Keller

Europe 2026

Szecskay Attorneys at Law

Ranked in 1 practice area

Competition/Antitrust

Hungary

11 years ranked

About

Provided by Szecskay Attorneys at Law

Europe

Practice Areas

Competition / Antitrust / State Aid / EU Law

Advertising Law / Consumer Protection

Contract and Commercial Law

Technology, Communication and Media

Career

Anikó Keller leads the Competition and Compliance team at Szecskay Attorneys at Law. Anikó works in all areas of business focusing on matters encompassing competition and antitrust law, state aid, unfair competition and unfair commercial practices, as well as consumer protection law and advertising law.

Anikó’s portfolio entails representing clients both in antitrust and in unfair commercial practice cases before the Hungarian Competition Authority and in consumer protection as well as unfair trading practices cases before other administrative authorities as well as courts. She regularly advises clients regarding antitrust and advertising compliance programs, carries out competition audits and prepares compliance policies.

She is the Regional President, EMEA of the Global Advertising Lawyers’ Alliance (GALA) and member of the Board of the Hungarian Competition Law Association. She is also a member of the Self-Regulatory Advertising Board, the Hungarian Section of the Interactive Advertising Bureau (IAB) and the Hungarian Advertising Association.

Chambers Review

Provided by Chambers

Chambers European Guide

Competition/Antitrust - Hungary

Band 2

Individual Editorial

Anikó Keller represents clients in investigations into possible abuses of dominance and cartels, as well as alleged gun jumping. She has further experience in merger control filings and also assists clients with the competition law compliance aspects of commercial agreements.

Learn more about this team View ranking table

Strengths

Provided by Chambers

Anikó Keller is a great advisor. She has been very helpful and efficient. She understands our business very well. Her knowledge and approach are impeccable.
Competition/AntitrustChambers European Guide
She has a rare combination of sharp legal intellect, exceptional strategic vision, and an instinctive understanding of how complex investigations unfold in practice.
Competition/AntitrustChambers European Guide
She is not only technically outstanding - she is also extraordinarily insightful, proactive and commercially attuned. She has an ability to connect the dots faster and more accurately than anyone we have worked with, even in situations with limited information or rapidly changing circumstances.
Competition/AntitrustChambers European Guide
Anikó Keller combines creativity with discipline: she thinks out of the box when needed, yet her advice is always practical, actionable and aligned with our business objectives.
Competition/AntitrustChambers European Guide